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ISSN- 2581-9410

Article Keywords: market

Crafts in Retail

Only  a few centuries ago, in  pre-industrialised India , almost everything that served a purpose in daily life was made by hand using simple tools and locally available raw materials.  Ranging from utilitarian products to highly decorated and complex ones, the staggering diversity was a result of the creative interplay between form and function, between […]

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Business Advantage Through Design

DESIGN & PRODUCT DEVELOPMENT OF THE MORADABAD BRASSWARE INDUSTRY A Proposal by NIFT Accessory Design Department Background In 1997, Prof. Jatin Bhatt of NIFT presented an idea of making available professional design expertise to the ‘Handicraft’ (Brassware) Industry at Moradabad. The central problem being addressed through this initiative was that quality professionals are metro centered. […]

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Design for Need Vs Need for Design

Design has truly become a global phenomenon more than ever before. The design products of today are instrumental in shaping a worldwide material culture and impacting on the quality of our lives and our environment, which in turn is influencing our experience and level of perception. The conscious efforts made today, by the present day […]

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Dastkar Ranthambore

  Background In 2006, the All India Artisans and Craftworker’s Welfare Association (AIACA), based in New Delhi, and the international NGO, Aid to Artisans (ATA), began a three year public-private partnership to implement the Artisan Enterprise Development Alliance Program (AEDAP) in India. Most handicrafts created by Indian artisans are made with the intention of being […]

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Accounting for Craft in Development

Craft production, once the backbone of local cultures in rural areas was also an important component of trade relations across vast distances. There have been links between craft production and trade for millennia. India, for example, exported large quantities of finely woven and embroidered textiles as early as the 1st century A.D. on overland and […]

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Cultural Investing

The right to a livelihood is denied to millions of the world’s  poorest. Among those living in abject poverty are artisans in India. Their centuries-old means of earning a living has been shattered by modernisation and industrialisation. India’s Artisans Status Report states: Today most of India’s artisans are struggling for survival. Many have given up and moved away from their traditional occupations. Others cling […]

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