A Directional Study Towards Empowerment: Finding a New Horizon

Issue 1, Summer 2019                                                                           ISSN: 2581 - 9410 The concern on ecological principles is forcing the design fraternity to turn towards more sustainable design solutions. There is a strong reaction against the dehumanizing effects of the Industrial Revolution and consequently, there is an attempt to go back to the traditional skills of design, craftsmanship, and community services (William Morris). The universal trend is shifting its focus from mass industrial products to localized and customized product lines, which are ecologically sustainable. The requirement of ecologically sustainable designed products are directing the universe from globalization to regionalization and further to localization (Shashank Mehta ).Local regional products are gaining recognition and are appreciated in urban and global markets as they are constantly evolving and innovating ways for survival and sustaining under serve constraints. There is tremendous scope for these regional product ideas and traditional knowledge skills to be developed for contemporary applications in India. A sustainable developed methodology for this rural and regional design industry is needed to convert the tradition skills and culture ideas of the specific region into marketable products at the grassroots level. So far, the interventional development programme in this sector is not effective enough because of unstructured and insensitive planning. India has many unexplored regional areas with rich traditional skills waitin...