Ayurveda Healing Fabric

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Ayurveda Healing Fabric: Case Study- HWDS, Balaramapuram, Kerala

Anupama, A.

Company Profile Headquartered in Balaramapuram, Kerala (Southern India), the Handloom Weavers Development Society (HLWDS) is a non-governmental organization that works to improve the welfare of deprived, marginalized and downtrodden handloom weaving communities in Kerala. Vision A flourishing handloom weaving industry preserving Indian culture and providing a decent standard of living to weaver families. Mission To provide employment to weaver families in Kerala through providing looms and associated services, so that they can enjoy a better standard of living and preserve their heritage and culture. History The Handloom Weavers Development Society was established in 1989 by a group of twenty four young weavers from the Balaramapuram area of the district of Trivandrum, Kerala. The invention of the power loom, the recurrence of sweatshop manufacturing and a competitive global textile market was stripping handloom weavers of their market. These young weavers organized to discuss ways to overcome the plight of the handloom weaving sector and to put an end to the oppressive labour arrangements and corruption that was occurring in the sector.With the assistance of a five-year grant from the Ford Foundation, HLWDS has made significant strides in its long-term goal of diversifying handloom production. HLWDS has successfully piloted several training programs in alternative hand produced textile techniques including new designs, block printing, batik, tie and dye, kalamkari, and Ayurvedic dyeing.Their experimentation with ...
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