Dastkar Ranthambore

Case studies, Organisations, Institutions, Movements, Sustainability, Sustainable Devt.

Dastkar Ranthambore: A Case Study

Wood, Sharmila

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Background In 2006, the All India Artisans and Craftworker’s Welfare Association (AIACA), based in New Delhi, and the international NGO, Aid to Artisans (ATA), began a three year public-private partnership to implement the Artisan Enterprise Development Alliance Program (AEDAP) in India. Most handicrafts created by Indian artisans are made with the intention of being sold commercially, yet many remain unable to reach the market. The aim of AEDAP was therefore to support Indian artisan enterprises to become more competitive in the market. The objective of the program was to leverage skills and expertise; to bring human, material and financial resources to bear on addressing various challenges throughout the supply chain related to Indian craft production and marketing.
The Design Intervention The term ‘design intervention’ has been widely adopted to describe the process of linking designers to craft enterprises. The concept is that the designer will bring a new approach, or a different way of seeing artisanal skills and expertise, and share their design capabilities and understanding of global market demands. The designer does not impose but rather ‘unlocks’ the potential of the existing skill by tweaking it to make it more saleable to consumers and in so doing ...
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