Heritage in Development: Art for Livelihood for Rural Development

Issue #008, 2021                                                                              ISSN: 2581- 9410 Culture and Culture-based enterprises Creative, Culture-based sector has steady demand and is more resilient to economic downturns: UN Creative Economy Report 2010 notes that even at the time of 2008-2009 global economic financial crisis, the world exports of creative goods and services continued to grow, reaching USD 592 billions in 2008, doubling its level in 2002.  Particularly noteworthy is the steady growth of the South’s exports of creative goods to the world between 2002 – 2008.   In India, between 2003 and 2008, exports of creative goods have increased from 4.4 million USD 9.45 million USD with annual growth rate of 15.70%.  The same Report also indicates that the firmness of the market for creative products is a sign that many people in the world are eager for culture, social event, entertainment and leisure.  They are devoting higher share of their income to memorable life experiences that are associated with status, style, brands and differentiation. India is repository of rich diversity of cultural espressions: With five millennia of history, 28 States and 8 Union territories with some 638.000 villages, India withholds a great diversity of traditional cultural expressions including customs, rituals, artifacts, music and so on.  The investigation by the Anthropological Survey of India conducted between 1985 and 1992 identified some 4635 communities in all the states and union ter...