In Context

Advocacy, Craft, Handloom, Art, Economics, Employment/ Livelihood, Entrepreneurship, Business Devt.

In Context: Practicing Craft Today

Sethi, Ritu

KEYWORDS YOUR VIEWS
Issue #002, Winter, 2019                                                                            ISSN: 2581- 9410 Many of the contributors to this collection of essays have highlighted the positive results of the efforts made in India since Independence to sustain traditional crafts and textiles. Abduljabbar Khatri and his son, Adam, for example, have expressed this most eloquently in their essay. But as I reflect on the business of craft and craft practice in today’s context, the tenor of my essay is cautionary. Injecting a note of prudence in this short piece, I focus on just four issues that may pose a threat to how the crafts are managed and sustained as they negotiate globalization, urbanization and an enhanced modernity in the years to come. 1 The Paradox of the Digital India has leapfrogged into the digital world like duck to water. As of January 2019, the country had over 560 million internet users, a figure that is projected to grow to over 660 million users by 2023.  Second only to China, its current internet footprint covers up to eighteen thousand cities and over two hundred thousand villages. The power of the internet is increasingly reflected in new possibilities and greater opportunities on offer for communication, for business and the speeded-up transmission of ideas; it is unsurprising then that this is shaping and shifting traditional craft practice. Craftspeople are googling, carrying on business conversations, accessing new markets and materials, receiving designs, sending photographs and fulfilling orders online.      While few craftspeople manage their own websites, large numbers have Facebook pages. However, the number of commercial online sites selling craft products has prol...

Gallery

This is a preview. To access all the essays on the Global InCH Journal a modest subscription cost is being levied to cover costs of hosting, editing, peer reviewing etc. To subscribe, Click Here.