Marketing Nuggets

Markets, Marketing, Trade, Sustainability, Sustainable Devt.

Marketing Nuggets

Ramakrishnan, Shilpa

MARKETING NUGGETS
Getting Started The best part about starting a business in art and craft is the passion involved. Artists are doing what they like and therefore there is no dearth in passion and hence drive.There are lean times and if you do not love what you do you will be lacking stamina in carrying it forward.Just like every marketing plan involves the 4 essential P’s Product, Price, Place, Promotion lets try and superimpose them on craft products of course not surpassing the most important factor – CompetitionRight Product Although beautiful it is very essential to design and manufacture a product that is commercially viable. Therefore it is imperative that product market is well researched before going ahead. If a craft technique is being applied on a certain product the utility, size, color preferences are best studied before hand.For example a kantha embroidery done on a cushion cover will be more saleable if done on a 16*16 cushion which is the standard size. Use of non toxic colors in baby products , break resistance in products of increased usage , fine craftsmanship are just some of the examples.Right Price Deciding how to price your products is an important decision.. the following things need to be taken into consideration while pricing products. Determine Labour Cost: craftsperson paid per hour to produce products * the number of hours a week that will be spent on producing crafts Determine Pro...
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