Selling “World Heritage” Craft

Markets, Marketing, Trade, Sustainability, Sustainable Devt.

Selling “World Heritage” Craft

Smith, Clare Brett

October, 2017
Smith, Clare Brett
KEYWORDS YOUR VIEWS

I would like to thank The Organization of World Heritage Cities, the Getty Conservation Institute and the city of Evora for the opportunity to offer the Aid to Artisan concept and method, “From Maker to Market", to the World Heritage Cities represented here by so many dedicated and forward-looking city officials, preservationists, planners and dreamers.

Craftsmen built your famous and fabled cities and still have an important role in their maintenance and restoration. A skilled and prosperous artisan sector is a major asset and an important factor in both the recognition and sustainability of your cities. They do the skilled and essential repairs, of course, but in a natural way they also preserve traditional culture by making it familiar and popular. You already know the many colorful ways to increase a visitor's appreciation of your city – the festivals, the sol y luna performances, the folkloric ballets, the puppet shows, the concerts and theaters, boat trips and buggy rides, the cafes and restaurants, museums and galleries. Because you, as preservationists, already know the value of your own culture and identity, I'd like to skip to a clearly commercial aspect of culture and show how crafts can be a mare important part of your city's economy. Visitors spend a lot of money on crafts. An average traveler will buy five gifts to take home at about $10 each. one or two special objects for themselves at about $100 each. That's $250 . Multiply your own visitor count by $250 and the...
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