Archana has been collaborating with artisans around the country for the last 40 years to create textiles for her clothing company BANDHEJ, a label influenced by the traditional textiles and artisanal skills, offering a range of eco-friendly, handcrafted sustainable fashion with an eastern sensibility. Over the years, through many initiatives and interactions, she has been able to revive and rejuvenate several craft skills, thereby encouraging young artisans to realise that they can earn a decent livelihood by pursuing their traditional vocation.

In 2013, she published her first book, Shifting Sands, Kutch: A Land in Transition which recounts her personal journey over three decades with the land of Kutch, its people and their crafts and has recently published – Crafting a Future: Stories of Indian Textiles and Sustainable Practices, on the value of handcrafted textiles in present times.