A. Balasubramaniam is a Product Designer based in Delhi. He works with both the industrial and the crafts sector providing design intervention for products for better appeal and marketability. A graduate of NID, Ahmedabad, he has worked with artisans in design development projects in UP, Punjab, Assam, Tamilnadu, and Nagaland. He was also the product designer for the India-Pakistan design workshop: Dostkari. He is visiting faculty at major design institutes in Delhi. He writes regularly on the subject of Design in Economic Times, Times of India and other design publications.