Anubha Sood, a graduate in Social Policy and Planning in Developing Countries from the London School of Economics (2002) in currently working as a Manager-Market Access Initiatives with AIACA-All India Artisans and Crafts Workers Association. In the past she has worked with Action Aid, OXFAM, Dastkar and URMUL Trust. She specializes in various aspects of craft related income generation programme-identification of crafts, craft communities, production planning, quality control, linking with the appropriate markets and self sustenance of the programme. She has conducted extensive training programs with women and artisans in various aspects of income generation. She has also helped set up a crafts shop in Lucknow called SANATKADA.