Advocacy, Case Studies, Craftspersons/ Artisanal, Employment/ Livelihood
Our Journey with Desi Oon
Rameshwari Kaul and Vinayak Sharma
Issue 10,Summer 2023
Issue #10, 2023 ISSN: 2581- 9410
We, Cotton Rack are a Jaipur based clothing brand with its roots in hand-spun & hand-woven natural textiles. For past 9 years we have been working closely with artisans to create and use 7 different types of hand-spun cottons that can be used across the year depending on the weather and climatic conditions. Due to dwindling winters because of ongoing climate change, we usually focus on making clothing from 0’s count hand-spun cotton textiles that could easily transition from winter to spring wear aptly called ‘Transitionals’, which has been bestsellers among Indian and International clients. However, there was always an ask for woolens in winters. Call it our lethargy or lack of interest, because the wool made only 5-7% of our total sales, we would find it easier to source the woolen textiles from local khadi stores across Rajasthan rather than delve into researching & making it like we did for our cotton textiles.
This changed for us during the early months of 2021 when India was under its third lockdown and one of our buyers from the Netherlands, who was keen on exploring a woolen range, got in touch with us for a collaboration. She wanted to explore wool that was sustainable and preferably indigenous. This got us thinking and instinctively the first place we thought of for working on wool was either Jammu & Kashmir or H...
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