Advocacy, Case Studies, Craftspersons/ Artisanal, Employment/ Livelihood
Earthen Tunes – The Vision
Earthen Tunes, Bhandare, Vidyadhar, Kocherlakota, Santosh, Lathkar, Nakul
Issue 10,Summer 2023
Issue #10, 2023 ISSN: 2581- 9410
Although we are a team of transportation designers we ventured into the world of footwear due to the realization of design’s transformative power. Prior to establishing Earthen Tunes, our trio collaborated on a highly successful wheelchair project during our graduation thesis and this experience enlightened us to the immense potential of design thinking to positively impact the lives of Indians.
Our exploration revealed a dearth of authentically Indian designs, as much of what we encounter is influenced by the West.
This prompted us to question whether we could create something entirely new, unencumbered by external influences, to address the specific challenges faced by Indians.
Following the success with the wheelchair project, the founders Santosh Kocherlakota, Nakul Lathkar and Vidyadhar Bhandare met in 2018 with a newfound purpose: to make a difference in rural India.
While footwear for farmers was not an immediate decision, we embraced the essence of design thinking, which urged us to immerse ourselves in rural India, rather than merely analysing articles from the comfort of our homes.
SEEDHE CARS SE CHAPPAL?- Why Earthen Tunes?
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