Born in the small town of Karnal, Haryana in an academic household Anavila was moulded for excellence. With an honours degree in Management, a post-graduation from NIFT (1998- 2000) and over two decades of work experience in the industry. The brand journey began in 2011 when Anavila after her short stint abroad came back to India. After considerable thought and perseverance with various clusters and artisans the first linen sari was created, hence disrupting the sari design and creating a completely modern, comfortable and desirable to wear sari. We have been constantly evolving over the last decade, while firmly holding on to our core values of creating comfort through innovation and design working closely with artisanal cluster
The brand remains firmly grounded to its heritage using indigenous textile, technique and crafts to design collections that reflect our evolved culture. Her work strongly communicates revival of handcrafts and sustainability of fashion’s auxiliary industries.
Anavila has built her brand from one weaver on one loom to a business model supporting over two-hundred weavers and craftsmen.
Anavila has been awarded the Vogue India Fashion Fund’s Sari Award (2016), FICCI FLO for innovative design (2016), Femina Women Jury Award for Arts and Design (2017) and the Condé Nast Traveller and Forest Essentials Excellence Award (2018). She is also on Grazia’s 100 Most Influential people in fashion of 2017. Along with these prestigious recognitions, Anavila is humbled to have been a part of the NIFT Board of Governors and hopes to constantly inspire the young talent of today.