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Life as a tree:- as it grows it also dries up and dies. Similarly as a human being attains another year in age, he loses that much of his life. Like the smoke disappearing into air, life also vaporizes. When the flames is put out only smoke is left. |
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The toddy palm gathers:- The life cycle of the Pasi caste Tapping the toddy tree. |
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Deepavali Festival |
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Cow & Bull being Mated |
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This paper was presented at the 1997 Third International Conference on Design Education in Developing Countries, Technikon Pretoria, South Africa and published in Image & Text: Journal for Design (1997), Vol. 7, pp.3-8. It is reproduced here with the permission of the author. Brief SketchTechnology is often associated with the "magic and miracles of the glittering industrialized world" (Maathai, 1995). It is often seen as unattainable for the majority living in developing countries and the fact that it impacts directly or indirectly on every ones' lives is rarely acknowledged…. The producers of ethnic 'knick-knacks' in the South are caught in the developed / not developed "dualistic structure"(Plumwood: 43) so beloved by development theorists and practitioners….This paper discusses the current situation with regard to design, technology and development and the potential role for design of transforming technology from the unattainable and miraculous to the 'everyday'. The paper argues that the creativity of design can be used to perform magic that results in pleasurable and empowering technology. The status quo has to be challenged because as Plumwood continues to assert "once the process of domination forms culture and constructs identity, the inferiorised group ..[..].. Must internalise this inferiorisation in its identity and collude in this low valuation.." [I]t has to be recognised that 'universalism' and 'naturalism' can not be used to justify the status quo with regards to products designed and manufactured in the South. I am not suggesting that the production of handmade crafts be abandoned completely, or that it is in some way bad. Like technology, it exists in a globalised social structure and is only negative when seen as the 'other'. I am arguing for a pluralistic and creative approach to technology, one, or rather several, which may involve handmade artifacts, batch production, mass production etc running in parallel and occasionally converging. An approach which gives the producer and user control over what is being produced. As a designer, I perhaps not surprisingly believe product design practice has much to offer the transformation of technology. Not transforming through unattainable "magic and miracles" but by 'spilling' the secrets of the magic circle. Highlights
Section Titles of The Complete Paper |
INTRODUCTION |
GENDER, TECHNOLOGY AND DESIGN |
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"OXFAM CATALOGUE SYNDROME" |
CONCLUSION |
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PRODUCTION FOR MODERNISATION |
REFERENCES |
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DESIGN AND DESIGNERS |
INTRODUCTION |
Technology is often associated with the "magic and miracles of the glittering industrialized world" (Maathai, 1995). It is often seen as unattainable for the majority living in developing countries and the fact that it impacts directly or indirectly on every ones' lives is rarely acknowledged. The observation that "common people and policy-makers alike [view modern technology] with a respect and wonder, usually associated with the occult", is also true for designers, (Saha, 1990). The South Commission (1990) suggests that countries of the South have consistently under valued the role technology plays in development and that a "sense of inferiority in the field of science and technology" is a fundamental problem. Here design has a critical role to play in making technology accessible at all levels. This paper discusses the current situation with regard to design, technology and development and the potential role for design of transforming technology from the unattainable and miraculous to the 'everyday'. The paper argues that the creativity of design can be used to perform magic that results in pleasurable and empowering technology. |
"OXFAM CATALOGUE SYNDROME" |
A number of non governmental organisations (NGOs) notably Oxfam, Traidcraft and others work internationally in the area of craft production for development as do several other organisations based nationally. These organisations produce catalogues to both promote their development work and sell the products manufactured by their projects. Oxfam is probably the best known organisation currently working in this field and I have therefore opted to describe the syndrome as the "OXFAM Catalogue Syndrome". However, the term is used generically throughout the paper. I would argue that design in countries in the South has been and continues to be trapped by the "OXFAM Catalogue Syndrome" (OCS). This syndrome has been derived from an observation made in the UK where several different catalogues promoting and selling articles from thermal silk long johns to microwaveable hot water bottles are received, usually unsolicited through the post or contained in the folds of the Sunday newspapers. In particular the Oxfam catalogue (or Traidcraft etc) arrives alongside the Innovations catalogue. The Innovations catalogue is packed with natty if often absurd technological gizmos for example electronic nasal hair removers, which are marketed along the lines of "transform your life! Indispensable! Time-saving!", which can be ordered through the post. The contrast between the two is highlighted by the difference in the running commentary each catalogue elicits. The Third World crafts achieve a brief "Oh this is pretty and would make a nice gift for…. " (fill in a relative for whom present buying is difficult) or "this must have taken a long time to carve, it's a bit expensive". In comparison the Innovations catalogue is poured over in detail with exclamations of "look what you can get now, clever isn't it" and even the extremes of technological irrelevance are grudgingly admired for the technical expertise, miniaturisation etc. The cost of the products is commented on but the expense is justifiable because of the amount of technology contained within.
As a consequence of these catalogues, the perception in the UK of what it is possible to design and manufacture in developing countries is tied to the Western ethnic 'knick-knack' market. I would suggest that the continued emphasis on producing artifacts for this market reinforces the "sense of inferiority" discussed by the South Commission because technology is largely absent in the production methods and completely absent in the products being offered for sale. The emphasis is on technology-free artifacts that are decorative first, useful second and devoid of moving parts be they cogs or 'chips'. It is argued that the observer can be made aware of the culture of the producer through a hand-made artefact or a visual image. However, with OCS, there is an inequality in consciousness between consumer and producer, a transformation of an artefact from meaningful object to one devoid of symbolism, (Brett, 1986; Sardar, 1993). Also present is the uneasy feeling of superiority on the part of the viewer. The impression of the 'other' is controlled and manipulated (Chowdry, 1995: 26). As we leisurely peruse the catalogue in the damp, grey UK, we imagine the exotic batik bedspread in our bedroom, the exquisitely carved coasters in our dining room and the expertly woven magazine rack at our feet in the lounge. And to cap it all we can supply our children with 'politically correct' wall hangings and t-shirts to counteract the effect of Barbie dolls and Game-Boys. Arguably this accessabilty to difference and the 'other' can result in greater understanding between cultures but what is being understood and where is the equality of understanding? Rather as Brett (1986) asserts this is the "commodification of aesthetic feeling and the imperialist assumption that the whole world is available". There is evidence of this in the introduction to the Autumn/Winter 1996 Oxfam catalogue. As a customer you are invited to:This begins to read like an introduction to a heritage theme park where tradition and culture are preserved and experienced through 'living' history. Both the romanticism of ethnicity and cultural imperialism become overwhelming. The relationship between the consumers and producers can be described further as a dualism, where as Plumwood (1993: 47), says it "is an intense, established and developed cultural expression of such hierarchical relationship, constructing central cultural concepts and identities so as to make equality and mutuality literally unthinkable". This is perhaps a harsh and shocking analysis of the relationship but the status quo has to be challenged because as Plumwood continues to assert "once the process of domination forms culture and constructs identity, the inferiorised group ..[..].. Must internalise this inferiorisation in its identity and collude in this low valuation..". Being technologically incapable, receiving the most patronising forms of 'appropriate' technology is the lot of the inferiorised. The emphasis on craft production for income generation and development is also part of this process of domination. Designers have a significant part to play in how technology is used for development. Noorgard (1995: 56) argues that "Societies, rather than picking and molding technology according to their values, are being shaped by technology". Countries in the South are being shaped by technologies the North deigns to allow them to have. This is not to suggest that given the choice the South would rush to adopt high-tech over and above the so called appropriate technologies but having the power to choose could optimistically lead to progress. I would suggest that it is here that design needs to be mobilised. Aesthetic, ergonomic and environmental considerations are all part of a designer's approach to technology (or should be!). Design is the interface between technology and people, and is therefore in some part responsible for the creation of identities and influencing cultural change . Design can be carried out in a participatory way again offering a bridge between people and technology, giving control over, rather than being controlled by technology. As Noorgaard (57) says "control [over technology] can only be exercised by each society developing a collective sense of self, defining its objectives, and thereby determining what progress is…"."choose from our exclusive range of hand-made products and food from around the world. Many of the products we have chosen for you reflect designs and materials that have been passed down from generation to generation, helping to preserve skills and age old traditions. Each of the hand-made items are unique, reflecting the touch of the individual craftperson."
At the same time as design is caught by OCS, there is the paradox of production for modernisation through the manufacture of 'tradition'. Those who are producing the ethnic 'knick-knacks' are advised to do so to achieve development and ultimately, modernity. Whatever the liberality of cause espoused by the development / trade agencies involved in this production, they exist in and at least implicitly promote, capitalist market economies: the "goal of modernization theory" (Chowdhry, 1995: 28). Industrialised nations have not become so through the mass production of ethnic knick-knacks, but through the continued development of technology and products which utilise these technologies. Even where industrialisation has not been the goal innovation and design have been evident historically in the survival of the human race from agriculture to architecture, communication to travel. Products have not remained static so why in developing countries should they apparently come to a standstill in the name of 'development'? Buchanan & Margolin (1995: xii) argue that "design exists as the central feature of culture and everyday life in many parts of the world". However, the concentration on and promotion of ethnic artifacts has to large extent resulted in the tacit knowledge of design being lost through the "sense of inferiority" remarked on by the South Commission. The producers of ethnic 'knick-knacks' in the South are caught in the developed / not developed "dualistic structure"(Plumwood: 43) so beloved by development theorists and practitioners.
The cultural imperialism discussed above is also implicated in the control of technology and design. This is evident by the desire expressed in the North that "the Third World …avoid the wasteful and socially divisive path of marketing-led design in favour of socially useful products". As Whiteley (1993: 119) continues:The questions this raises are why are responsible design and market-led design seen as incompatible? And why should they be presented, as they usually are, as a dualism? I would suggest that this has been the result of the implicit cultural imperialism which continues in design for development. As we have seen above, the North perceives design in the South to be dominated by tradition and ethnicity. Design carried out in the North for the South is dominated by the image of 'appropriate' technology where this means solar power, fuel efficiency, basic needs etc. There are very few images of design being executed for the South by the South. The Ugandan design teacher, Pido (1995: 35) recognises that "There is a need to fit indigenous design to the cash economy" and suggests that "Design could blend skilled hand-production and domestic economic interest ….[to].. Produce consumer goods for ourselves." The key here is the production of consumer goods for the home market."The logic ought to be in favour of responsible design: Third World countries - almost by definition - are characterized by scarcity rather than surplus and merely owning a product ought, therefore, to matter more to people that its particular make or styling."
Writers and practitioners from the South acknowledge that design is an "ancient activity" (Ghose, 1995: 193), and "an instrument of everyday life" (Pido, 1995: 35) but this 'everydayness' has resulted in both its invisibility and paradoxically its professionalization. The professionals live in the industrialized countries because I would suggest, design in many developing (and some industrialized) countries is only associated with craft production when it is considered at all. A vicious circle is beginning to become clear, one where the OCS can not be escaped from. OCS does not promote cultural diversity as it might first appear but initiates and sustains the dualism of tradition and modernity. The UNESCO paper (1988) on Human Resources Development, National Policies, Global Strategies and International Cooperation asks how "indigenous spiritual and cultural creativity [can be transformed] into initiatives and entrepreneurship" (in Cole, 1990: 374). This question needs to be asked of the development agencies and designers in the South should be the ones to do the answering. Ghose (1995) argues that governments will have to:
"introduce national design policies that will dovetail with developmental policies, thereby making design an agent of the visual manifestation of the ideologies of development. Thus, if the fundamental aim of the developmentalist is to provide national confidence and self-reliance and bring some sense of equity, visible symbols of this confidence will have to be shown not only in the styles of architecture adopted, but also in the materials and processes adopted, the manner of advertising undertaken, the styles of clothing exhibited, the nature of products manufactured, and the skill in converting modern imported technology into products distinctive for the specific needs of the people."
Ghose (1995: 188) suggests that indigenous design can not be separated from technology transfers, foreign aid and trade.." and obviously the reality for many governments of developing countries is that their hands are tied by 'tied aid', structural adjustment, loan repayments etc. As Ghose (2001) says "design and development is a quest for non-standardized answers in an age of standardization" .
Deforge (1995: 21) argues that technological objects have two functions, "utilitarian and sign". The technological component of an object gives it another dimension, often concealed and unconsidered. Design makes implicit and explicit decisions about how to use the technological component and if, as Deforge argues technology has always avoided ethical questions, it follows that designers have too. Responsibility is required of designers to ensure technology is put to honest, open use and not used to conceal inadequacies. Technology is too frequently proclaimed as a cure all; from clean and easy housework to clean and easy war, from solar powered stoves to smart bombers. The emphasis on technological developments, has suggests Eisler (1990: xx), been on destruction and domination and that it is this emphasis "rather than technology per se, that today threatens all life on our globe." Walsh, et al (1992: 49) point out that it is "very easy to ignore the wider consequences of design". This is pertinent to both the negative and positive aspects of design: It is easy to ignore the environmental consequences of the 'throw-away society' and equally easy to ignore the potential in design for creating positive change. Both require the designer to accept a degree of responsibility, move beyond their own personalised fantasies and seek the views of the potential users/customers. This is not to devalue the tacit knowledge which is "regarded as an essential component of the skills and quality of designers", but to suggest that design involves the potential users in the "product development process" (Walsh, et al: 50; 243). Walsh, et al (52) identify four "common features" in design practice which may provide a useful guide to understanding the role of design in the product development process. The authors refer to the following as "the '4 Cs' of design":"Creativity: design requires the creation of something that has not existed before (ranging from a variation on an existing design to a completely new concept).
Complexity: design involves decisions on large numbers of parameters and variables (ranging from overall configuration and performance to components, materials, appearance and method of manufacture). Compromise: design requires balancing multiple and sometimes conflicting requirements (such as performance and cost; appearance and ease of use: materials and durability). Choice: design requires making choices between many possible solutions to a problem at all levels from basic concept to the smallest detail of colour or form."
I would suggest that the four words; creativity, complexity, compromise and choice, have similar meanings in development where situations are often complex and require a creative approach to choice and usually result in compromise. The "4 Cs of design" could be used to emphasis the importance of the design process and the potential of technology.
Gender, Technology and Design |
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Another layer of inferiority is added by the remarkably globalised "cultural stereotype of women as technologically incapable" (Wajcman, 1994). The technical empowerment of women is vital to effective development efforts but whilst technology remains gendered so will it's inherent power (Stamp, 1989). Too many technological advances have resulted in women's lives deteriorating despite the "potential to transform lives…in a positive way." (Ng Choon Sim & Hensman, 1994). The role of designers is to package technology to make it accessible, desirable and usable to the people who live with and employ it (Dormer, 1991). Unfortunately, technology remains "both the social property and one of the formative processes of men" (Cockburn, 1994: 56) and designers are predominantly male. Consequently the people for whom technology is made accessible are usually men. As an inanimate object technology can cross international and cultural boundaries but as it does so it remains the "social property" of men and in many instances comes to represent "…the strongest force of male dominance [in] the public sphere…" (MacKenzie & Wajcman, 1994: 22). This is evident in military hardware, the electronics industry (where women are employed for their 'nimble fingers'), and water pumps (where men are trained to service them) amongst many others. One of the guiding precepts of design as it is taught and practised (certainly in the North), is that people buy particular artifacts in order to express and/or confirm their identity. If this the case then designers have a considerable part to play in defining the cultural system. However, unless cultural systems are redefined in relation to women, women will continue to be disempowered by technology. Technology will further entrench cultural "taboos" rather than negate them. Both men and women will be the poorer. Buchanan (1989: 98) highlights the problem of "technological reasoning, where beliefs and values always condition products, whether they are recognized explicitly, are implicitly assumed, or ignored completely". The belief that women are technologically inept is so ingrained that it is invisible never mind ignored. Once again this is apparent in the dualistic structures: culture/nature, modernity/tradition and developed/undeveloped. These dualisms provide a key to understanding the complexity of the relationships between gender, technology, design and development and how the OCS is involved in sustaining these relationships:
For a dualism to exist there has to be a relationship of dominance, one is seen in the terms of the other. The relationship of dominance implicit in the OCS is there both for women and men. There is an urgency to move towards 'multicultural' designers as Balaram (1995: 137) asserts "for designers to be convincing they too have to become involved with the object of design …. Only then can they expect to produce artifacts that are meaningful in the sense of reflecting the very mythology that guides users.." Equally there is an urgency to involve women in design, or rather recognise and validate the invisible design already being carried out by women (this is also the case in industrialised countries). Design carried out cross-culturally can add a layer of obscuration to technology for men and an additional layer is often applied for women. If, as Krippendorf (1995: 157) argues so eloquently product semantics goes further than "industry's immediate concern with production and consumption [because it is concerned with the] celebration of wholeness …the respect for mythology and archetypes that are rooted deep in the collective unconscious…", then the absence of cultural and gender diversity amongst global / international designers is an anathema. At the very practical level, the absence of women designers results in the "application of 'tacit knowledge' about women users' needs happen[ing] only rarely in product design" (Walsh et al, 1992: 244). Parpart & Marchand (1995: 17) highlight the role of the "analyst/expert" which they say "reminds us of the close connection between control over discourse/knowledge and assertions of power". The Northern design discourse is rarely 'bothered' by or with discourse from the South. Equally it is rarely concerned with women and/or gender, occaisionally chapters are written by women from a feminist perspective or feminism/women and design is mentioned by the male author (Walker, 1989; Attfield, 1989: Buckley, 1989; Whitely, 1993). In product design practice, design is only gender aware in so far as giving products masculine and feminine attributes for the differentiated markets. Of course what it is to be feminine is decided by male designers and as Eisler (1990: xviii) says "in male-dominated societies anything associated with women or femininity is automatically viewed as secondary …. To be addressed, if at all, only after the 'more important' problems have been resolved". I suggest that if design addressed gender seriously it would be able to fully understand that although professional designers have "long argued that..[they] represent the human being and the human dimension of product development" they no longer have to struggle to come to terms with the fact they do not "possess special knowledge about what people want and need.." (Buchanan & Margolin, 1995: xiv). Designs' creative energies could then be applied to possibly revolutionary ideas for development, both in the North and South. |
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Conclusion Design treats women in much the same way as development is addressed, there is the patriarchal assumption that 'we' know best and as a consequence we rarely look at alternatives. Development agencies are adopting participatory approaches and dealing with issues of empowerment but design has a long way to go. At present design models are largely incompatible with those of development and consequently there is a lack of awareness of the issues by both parties. Through the OCS indigenous designers are being sold a model of design that is fossilised and can make no use of technological innovation. Production methods might be incrementally improved but the artifacts produced remain firmly situated in the tradition and decoration department and continue to be for export. Southwell (1995) has suggested that design could take a participatory approach, using and adapting a development model in order to improve the process of design. It could also help make those involved in development aware of what design has to offer. Also attention to the "4 Cs" discussed earlier could provide an accessible design discourse which, if used along side participatory methods, could help bring design and development together. A discourse that can be mutually understood is necessary if the work of designers is to "contribute more concretely and effectively toward a more humane existence in the future" (Rams, 1989: 113).Design is critical for the integration of technology into social structures, for making technology accessible and creating identities and consequently culture. Obviously technological progress has to be approached with caution to avoid the linear model highlighted by Norgaard (1995: 55), where "better science leads to better technology and more rational social organization and thereby to more material well-being through more effective control of nature". However unless technological progress is allowed to play a part in the products being designed and manufactured the current state of stasis will remain. It is also important to remember that tacit knowledge has to be allowed to develop or it too will stagnate. I would suggest that imagination is needed to explore the possibilities of technological integration, to break down the barriers built by the "OXFAM Catalogue Syndrome". Design could provide the method to do this.There has to be a recognition that technology is not a 'universalism' and that 'naturalism' can not be used to explain the status quo with regard to women's involvement with technology. Equally, it has to be recognised that 'universalism' and 'naturalism' can not be used to justify the status quo with regards to products designed and manufactured in the South. I am not suggesting that the production of handmade crafts be abandoned completely, or that it is in some way bad. Like technology, it exists in a globalised social structure and is only negative when seen as the 'other'. I am arguing for a pluralistic and creative approach to technology, one, or rather several, which may involve handmade artifacts, batch production, mass production etc running in parallel and occasionally converging. An approach which gives the producer and user control over what is being produced. As a designer, I perhaps not surprisingly believe product design practice has much to offer the transformation of technology. Not transforming through unattainable "magic and miracles" but by 'spilling' the secrets of the magic circle. | ||||||||||||
References Attfield, J. (1989) FORM/female FOLLOWS FUNCTION/male: Feminist critiques of design, in J.Walker, Design history and the history of design. Pluto Press, London & Colarado. Balaram, S. (1995) Product symbolism of Gandhi and its connection with Indian mythology, in V.Margolin & R.Buchanan (Eds) The idea of design: A Design Issues Reader, The MIT Press, Cambridge, Massachusetts and London. Brett, G. (1986) Through our own eyes: Popular art and modern history. Heretic, UK. Buchanan, R. (1989) Declaration by design: Rhetoric, argument, and demonstration in design practice, in V.Margolin (Ed), Design discourse: History, theory, criticism. University of Chicago Press, Chicago and London. Buchanan, R. & Margolin, V. (Eds)(1995) Discovering design: Explorations in design studies. University of Chicago Press, Chicago and London. Buckley,V. (1989) Made in patriarchy: Toward a feminist critique of women and design, in V.Margolin (Ed), Design discourse: History, theory, criticism. University of Chicago Press, Chicago and London. Chowdry, G. (1995) Engendering development? Women in development (WID) in international development regime, in M.Marchand & J.Parpart (Eds), Feminism, postmodernism, development. Rouledge, London and New York. Cockburn, C. (1994) The material of male power, in D.MacKenzie & J.Wajcman (Eds), The social shaping of technology. Open University Press, Milton Keynes and Philadelphia. Cole, S. (1990) Cultural technological futures. Alternatives, 15, 373-400. Deforge, Y. (1995) Avatars of design: Design before design, in V.Margolin & R.Buchanan (Eds) The idea of design: A Design Issues Reader, The MIT Press, Cambridge, Massachusetts and London. Dormer, P. (1991) The meanings of modern design: Towards the twenty first century, Thames & Hudson, London. Eisler, R. (1990) The chalice and the blade: Our history, our future. Pandora, London. Ghose, R. (1995) Design, development, culture, and cultural legacies in Asia, in V.Margolin & R.Buchanan (Eds), The idea of design: A Design Issues Reader, The MIT Press, Cambridge, Massachusetts and London. Krippendorf, K. (1995) On the essential context of artifacts or on the proposition that "Design is Making Sense (of Things), in V.Margolin & R.Buchanan (Eds), The idea of design: A Design Issues Reader, The MIT Press, Cambridge, Massachusetts and London. Maathai, W. (1995) A view from the grassroots, in T.Wakeford & M.Walters (Eds), Science for the earth: Can science make the world a better place? Wiley, UK. MacKenzie, D. & Wajcman, J. (Eds)(1994) The social shaping of technology. Open University Press, Milton Keynes and Philadelphia. Marchand, M. & Parpart, J. (Eds)(1995) Feminism, postmodernism, development. Rouledge, London and New York. Ng Choon Sim, C. & Hensman, R. (1994) Science and technology: Friends or enemies of women? Journal of Gender Studies, 3, 3, 277-287. Norgaard, R. (1995) Development betrayed: The end of progress and a coevolutionary revisioning of the future. Routledge, London & New York. Oxfam FairTrade Company catalogue, Autumn-Winter 1996 Pido, O. (1995) Made in Africa. Design Review, 4, 15, 30-35. Plumwood, V. (1993) Feminism and the mastery of nature. Routledge, London & New York. Rams, D. (1989) Omit the unimportant, in V.Margolin (Ed), Design discourse: History, theory, criticism. University of Chicago Press, Chicago and London. Saha, A. (1990) Cultural impediments to technological development in India. International Journal of Sociology and Social Policy, 10, 8, 25-53. Sardar, Z. (1993) Do not adjust your mind: Post-modernism, reality and the other. Futures, October, 877-892. South Commission (1990) The Challenge to the South: The report of the South Commission. Oxford University Press, Oxford. Stamp, P. (1989) Technology, gender, and power in Africa. International Development Research Centre, Canada. Wajcman, J. (1994) Technology as masculine culture, in The Polity Reader in Gender Studies. Polity Press, Cambridge. Walker, J. (1989) Design history and the history of design. Pluto Press, London & Colarado. Walsh, V., Roy, R., Bruce, M.,& Potter, S. (1992) Winning by design: Technology, product design and international competitiveness. Blackwell, Oxford. Whiteley, N. (1993) Design for society. Reaktion Books, London. |
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CATEGORIES: Technology & Craft, Design & Technology, Women & Technology KEYWORDS: Craft, Design, Technology, Cultural Imperialism, Oxfam, North (Consumer)-South(Producer) Divide, Women |
With the onset of the new economic order in the early nineties, I believed that a special thrust had to be given to the craft sector to enable it to face the challenges of the coming decade. Crafts had to be looked at through hard economic mindsets rather than remain a part of a romantic-looking poster. This article was published in The Indian and World Arts and Crafts Journal in January, 1993 and reprinted in A Podium on the Pavement, New Delhi: USBPD, 2004. There are some favourite catchwords of the nineties which signify people's concerns and indicate an increased awareness of a new set of world values. Some of these are 'eco-friendly', 'women's issues', 'holistic development', 'crafts', 'vegetarianism' and 'organic' materials for health. These are a part of the concerns of those seeking more peaceful alternatives for survival in a world which continues to be overtaken by profit and poverty-poverty not just of the economic variety, but a depletion of the moral fibre of ideologies and of humanitarian concerns. Unfortunately, however, the real agenda is drawn up by those who speak of 'global markets' and a 'New Economic Order'. In this context it is important for all of us who are in some way involved in the propagation of our indigenous arts and crafts to shed the image of ourselves as the beautiful people of the crafts movement and see the situation as it really is. If we are prepared to do that we may manage to equip ourselves with enough commitment to convert our concerns into an abiding article of faith impinging on all spheres of our work and affecting all sections of our society. This alone will ensure the dignified survival of the craftspeople of India. The urgency of the situation is belied by the proliferation of craft shops, boutiques, bazaars and emporia in the more well-to-do neighbourhoods of the country. Crafts are more popular, handlooms are more fashionable-this is the impression created. But is it really so? How many craftspeople and weavers are benefiting? The data collected by the Operations Research Group, a Tata-owned organization which serves the mighty corporate sector, found that in 1989-90, 69 per cent of the total artisan households in India earned up to Rs. 750 per month, which works out to Rs. 5 per day per head in an average household of 5 persons. Among the minorities and the really poor, where a family includes elders and more than three children the situation obviously becomes much worse, only 0.3 per cent of all artisans earn Rs. 4,000 a month. Among rural artisans (who are much larger in number than the urban artisans), 29.6 per cent households earn only Rs. 350 per month, 47.9 per cent earn between Rs. 350 and Rs. 750, 19.4 per cent earn between Rs.751 and Rs. 1,500 and only 3.1 per cent earn Rs. 1,500 a month. That is as high as it goes. The craftspeople who come to the Surakund Crafts Mela, the Crafts Museum and the periodic bazaars are still only a chosen handful. Repeatedly buying the odd Tilonia chappal, Jawaja handbag or Sambalpuri ikat sari while thousands of roadside patterns, village weavers and deprived shoemakers go under because their markets have been taken over by the 'New Economic Order' must make us sit up and realize that there is far more that we have to do for the crafts and crafts people of India to survive as a thriving sector of a self-reliant economy. For this the attraction to handicraft and handlooms, the arts and folk styles of daily life must not just remain in the domain of the educated elite. Handicraft and handloom bazaars should not be popular just because we get 'arty' things at a fairly inexpensive rate but because health, environment, education, self-value, exposition of cultural diversity and other such vitally important areas are linked to the need for sustaining crafts. We need to get beyond the romantic and aesthetic to face the grim realities of what craftspeople are up against. For this we must draw in shoppers from a vast section of people and link their concerns with the crafts movement more directly. Let me demonstrate the ecology argument with a few examples. Take the kulladh - the earthen cup-made by our potters all over the country. With one crore passengers travelling by rail everyday, one lakh potter families would be kept at work daily if each traveller took just one cup of tea in a kulladh instead of a plastic or paper cup. The mud of the kulladh goes back into the earth without harming it. Hygiene is maintained by ensuring that it cannot be reused. Paper is saved and non-degradable plastic is avoided. Imagine the dimensions of a simple decision to use kulladhs everywhere-at every bus stand, canteen, cafeteria, roadside tea shop and, of course, the 'arty' restaurants? Not only the all-things-ethnic lovers but political parties, trade unions, schools, hospitals, offices and voluntary organizations across the country could lobby for implementation of this policy in their sphere of influence. Then it would be a real movement which would be difficult to destroy because there is simply no argument to do so. Economists should calculate how many kulladhs could be used in a day if all these organizations were to convert themselves accordingly. The employment thus generated would excel that of the corporate sector which is capital intensive and mechanized. Clay and fuel would be required but it is time that the potter's right of access to these should equal the access of industrial houses to materials required for paper pulp, yarn and various other products. How many craft-lovers and craft-users can channel their efforts into making this a reality? People connected with the large corporate sector would not just decorate their gardens or front lobbies with earthenware pots to show their love for crafts, but should see that in their entire sphere of influence everyone uses only the simple lowly kulladhs. It is when such objects are used as a matter of course rather than as a fad of the intellectual and social elite that the crafts of India will find their rightful place. The vanguard or catalyst role has, of course, to be played by this section of our society, to influence all other sections. The widening of our horizons as to what constitutes handwork will also help the crafts movement go forward immensely. Compartmentalised activity has in a way immobilized a concerted surge forward. For instance, for creativity to continue and encompass changing trends in society, traditional skills need encouragement to adapt and recreate rather than remain purist. Classical traditions in music, dance and theatre are lending themselves to modern themes, both secular and social, but crafts have not been helped to do so to the extent necessary or possible. Stone and wood carvers steeped in the tradition of making statues of god and goddesses, kalamkari artists depicting religious epics, mithila painter's familiar images can surely allow more space for secular or non-sectarian themes such as the glorification of Nature, equality of the sexes, care for the community, importance of the girl child, anti-dowry, anti-rape campaigns and the preservation of water and other forms of energy. Surely our craftspeople should make their skills relevant to mainstream issues instead of constantly glorifying only gods and propagating myths and superstitious beliefs. If those of us who are part of the crafts movement are shocked and angry with the destruction of the mosque at Ayodhya and the Shiv Sena attack on Muslims and all sorts of other 'outsiders' in Bombay, should we not guide our artisans to be relevant even outside the religious mindset? This is not to undermine the kind of sustenance religious festivals and establishments give to the artisan sector. For instance, the palm leaf baskets and tiny earthenware dishes with ghee wicks used or prashad and offerings at the Lord Jagannath temple at Puri keep thousands of potters and basket makers employed. Tomorrow, of course, the religious order may not be concerned if these are replaced by plastic and aluminium containers made in factories, but for the present at least, religious activity sustains artisanal activity quite unnoticed and unprotected by the doyens of the craft movement. Can we protect these markets or create new ones on such a scale? These are crucial questions require considerable introspection before they can be answered. Educationists also have a special role to play, for which the promoters of arts and crafts must make special efforts to encourage. There have been valiant but minuscule efforts at orienting unique and rich contribution the craftsperson can make if they are taught at regular schools. The spiritual value of handwork, the recognition of our aesthetic heritage an respect for this toiling section of society that goes beyond admiring them as museum piece curiosities are important seeds to be sown in fresh minds. If our children at school can spend a couple of hours a week talking to, and working under, the benign direction of an illiterate potter or weaver, the value of real education would be understood by them. Many simple scientific principles can be taught by craftspeople. Regional embroidery traditions could be learned by young school girls. Why should Archie comics, Walt Disney cartoons or Barbie dolls define the world of fun and entertainment for our children? Have we nothing to offer from our folklore which could be depicted by folk painters? It goes without saying that the use of regional languages as a medium is important if we want to spread the movement beyond the English-speaking dapper youth of our jhuggi jhonpri (slum) colonies take to Fido-Pepsi T-shirts and imitation Levis much faster than our children agree to go to a birthday party in handloom or khadi clothes once they are old enough to say 'no'. While we continue to expect government to formulate bold and far-reaching policies to help the craft sector; we should realize that the responsibility really lies with us. The minister in charge of handicrafts and handlooms has most often had the least clout in the cabinet, and could not possibly support the economic reforms being pushed through by the government to the obvious detriment of his portfolio; so he probably has to remain silent. Most ministers will promise help to diametrically opposed platforms and, in that kind of situation, the group with the most money or political muscle wins. It is never the crafts sector unless we become their effective vanguard, not just their buyers of baubles. When we influence the local teashop owner to switch to kulladhs, or force the imposing Krishi Bhawan to use handmade palm leaf waste baskets, instead of frittering our energies in symposiums, seminars and lectures, esoteric and academic, the crafts 'movement' will truly move ahead. |
While Americans in the northeast huddle in their thick winter coats and sweaters the European and America tradeshows are just starting to heat up for their first round of the year. Few consumers think or know about how the products they buy end up on the shelves and racks of American department and import stores, but these items have long lives before they reach the cashier counters and homes of Americans. This past January I attend the New York International Gift Fair and experienced a crucial part of this journey firsthand. The New York International Gift Fair occurs twice a year, once in January and again in August, and highlights some of the newest and hottest trends in home décor and gifts. The fair consists of six sections of products including general gifts, high-end design, museum store items, garden accessories, tableware and, of course, handmade. In the handmade section buyers can find a range of product from African wooden turned jars to Guatemalan hand-woven pillows. The fairs, a vital part of the marketing cycle in the United States, are a place where producers, exporters and importers can showcase new products to buyers. These buyers in turn place orders for products that will ultimately end up in stores and catalogs for some of the most popular chains in America. As I wandered the 18 miles of display area housed in one of New York's largest convention centers, I had a glimpse of the newest trends for this year. The products that are displayed in the most recent round of tradeshows were designed as long ago as six months and will not hit the store shelves for another six months giving artisans and producers enough time to fill large orders. These products also reflect a huge effort on the part of designer and product developers, who stay abreast of new trends in colors, materials, textures and patterns. These designers will help artisans develop new lines and collections that will be hopefully be favored in international, regional or local markets. This year I saw a tendency to geometric patterns, richer and deeper colors and a reflection to the past in terms of patterns and product shape. However, as a design consultant pointed out to me, there is also an emerging trend to use natural materials in their unrefined forms. This move away from refined, sculpted and treated natural materials reflects the use of cheaper, non-handmade components to replicate the look and feels of natural materials. One of the most vital components of the international market that artisans and designers have to be aware is the competition that factory made goods create. Goods from large factories in China, for example, use cheap labor, factory methods and inexpensive materials in order to produce items that seem handmade. These products are sold at extremely low prices and draw buyers, and ultimately customers, away from the more expensive handmade items. Because of this artisans need to keep their designs fresh and new in order to gain the attention of the international market. However, artisans can direct their products toward niche markets that require high quality and fair trade practices. These niche markets are often demanding and constricting with little leeway for new and learning producers. As an employee of Aid to Artisans I had the opportunity to attend the organization's Market Readiness Program which they hold biannually at the New York International Gift Fair. This training program, aimed at exporters and producers from developing countries, makes critical connections for people who rarely get exposed so fully to the American marketplace. The program consists of seminars, tours and product reviews, all given by seasoned consultants who have worked with ATA before. The seminar topics range from design trends to costing and pricing talks, giving producers and exporters a feel for the vast amount of knowledge needed to successfully access the American market. Of course this experience was eye opening for me as well giving me a behind-the-scenes look at the process of bringing craft from the artisans workshops to the buyers attention. One of the most exciting moments for me during my time in New York was witnessing and facilitating an actual interaction between an importer and a producer. By acting as a liaison between certain ATA contacts and our trainees I introduced a museum shop quality importer to a craft producer from Bolivia. This woodworker created beautiful and intricate carved animals painted in traditional, bright colors. And although the conversation between the importer and producer happen almost completely in a language I didn't understand, the excitement and sense of opportunity that hung thick in the air was enough to effect me. I walked away from that experience with a richer understanding of how craft can make its way from the small villages of a rural section of South America to the shelves of the San Diego Zoo museum shop to the mantles of American homes. |
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PAPER is the foundation of human beings
PAPER has potential for expansion
PAPER plays a part in cultural exchange
Anne Vilsbøll coined the term Paperism in 2000 with her lecture Paperism during the IAPMA paper conference at Abbazia de Spineto, Italy
The year 1992 and a quiet corner of India - Kaziranga National Park, Assam, home to the few rhinoceros left in the country. A young post-graduate straight out of university, yours truly, working in the villages around the park, trying to gauge local people's views about animal conservation. All around me, in people's homes, lay beautiful hand-woven textiles, resplendent with imagery drawn from the world around - handsome rhinos, agile deer, beautiful flowers and trees. Shawls, traditional towels called gamuchas and sarongs known locally as mekhelas were being produced by the women, expert weavers as customarily women fulfilled all clothing needs for the family. I was surprised to know that none of these were being sold, even though the women could easily produce for the market. This was my first introduction to the world of marketing (or rather lack of marketing) of crafts, a fascinating sphere that I have been exploring for the last decade. To say that marketing crafts in India is a complex process is a definite understatement, given the great diversity in our country, the numerous chasms between ignorance and knowledge, practice and theory, maker and marketplace. Add to this cocktail, language and geographical barriers, cultural differences, social systems and the fact that India lives on different time scales - the rat race of hi-tech metros vs. the languid pace in remote villages where lives are dominated by seasons and not the clock. These are both realities of modern day India. Globalization, WTO, rapid socio-cultural changes, introduction of "disposable" mind-set wherein products are consumed and discarded quickly, in the face of all this, marketing crafts in India in a sustainable equitable manner is indeed a challenge. If we take a closer look at the crafts marketing scenario, there are certain aspects one can assume as absolutes. One of them, in my mind, is the fact that India has a great deal of crafts that can be marketed as they are, without any design interventions. Equally there are many crafts that can be successfully marketed once they are modified for customer usage in different contexts. Another given is the fact that even today plenty of crafts are being marketed, not always to the benefit of the maker who may get a paltry amount, but definitely at a good profit for the retailer. This brings in the immensely debated issue of the "middle-man", their role and the merits and demerits of the system. While it is heartening to note that the persistence of certain social customs contributes to the perpetuation of some crafts (such as traditional terracotta sculptures and textiles), it is also a matter of concern that the forces of globalization, changing tastes and trends, are threatening many folk arts and crafts. In a decade of marketing crafts, one has had several interesting interactions with both the maker and the marketplace. Given the fact, that one was marketing bamboo products and tribal textiles from Northeast India, both articles not commonly known or seen in other parts of India, marketing the products also became an exercise in generating awareness about the region. This was brought home clearly once again recently while unpacking baskets from Manipur for an exhibition - people thronged the stall, exclaiming "baskets from Bangkok and Bali". They were pleasantly surprised to know they were from Imphal in India. On the other hand, the distance from urban markets for the craft producers in the Northeast is not just geographical - it is also a question of mind-set and social practices. At one of our product development workshops in Meghalaya, the notion of requiring coasters was questioned by the women bamboo weavers. As they succinctly put it, "You city people need so much - something to put under your glass. Here, if we wish we can make a glass out of bamboo, use it and throw it away". A telling comment, no doubt, on to the excess that characterizes market-driven lives. However, much to their surprise and delight, the woven coasters have become quite popular in the metros, bringing a little of nature into urban homes. Interesting experiences apart, marketing of crafts in India brings into focus several sensitive issues. Where do we draw the line between conserving a craft and commercializing it? Clearly there are many craft and art forms in India, which have suffered in the process of being marketed. Madhubani art from Bihar is one clear instance where commercial activity has harmed the creative purity present in the art form. When does the process of making the craft object a commodity compromise the socio-cultural significance of the tradition and the maker? Does too successful a marketing intervention contribute to the decline of the craft? How does one achieve a balance between what the market requires and what the craftsperson/community needs? These are issues I grappled with when I began working on Naga textiles in 1996 with my associate Samuel Madeliang. We decided to move away from the traditional bold colour palette of black, red, white, yellow and green and introduced pastels and tonal shades. We also worked on non-traditional products such as cushion covers, tablemats and runners. Our goal at that point of time was to keep the skill of back-strap loom weaving, one of the most ancient forms of weaving known to mankind alive. Our research showed that there were few takers for the traditional products and if we could play with colours and forms, we might get new markets. Today, there are many more women working on the looms than ever before, producing some wonderful textiles. We are aware of the danger that too much of the product in the market will reduce the value for the textile. Another issue that always engages anyone marketing crafts in India is ensuring long-term sustainable marketing. This brings into the picture the issue of development of an entrepreneurial spirit in the craftsperson/community. It is easy to assume that this spirit can be easily found/fostered in the craftsperson but experience has shown otherwise - there are many wonderful artisans who are great at making things but are very bad when it comes to engaging with the market. One can design and implement a whole host of capacity building programmes but at one level, one has to accord the craftspeople with a status of being artistic geniuses and perhaps design marketing structures, which do not impinge on their creative abilities. The numerous state and national awards for craftspeople may have been designed to accord the status of "living treasures" but what they really bring with them in terms of benefits is open to debate. Stop for a moment to consider where these crafts are sold - they may be sold at local weekly markets, through organized traders who have distribution networks across the country, government emporias, private boutiques, export houses or government/private exhibitions in towns and cities. How much and at what rate crafts are marketed depends on the reach of the craftsperson, the distance from the market the extent to which the craft sector is organized/disorganized and on whether it is a direct sale or the number of players between the maker and the final consumer. It also depends on the infrastructure available for marketing - what mode of transportation is available to ferry the goods and how cost-effective? If it is for an overseas market, are there container-shipping facilities? Are there good packing and shipping agents? What are the communication facilities (phone lines, faxes, email connectivity) available? All of this plays an important role in ensuring goods reaching the marketplace at competitive prices. The lack of these infrastructural facilities has been a major issue for our organization in marketing crafts from Northeast India. Paradoxically, the widespread practice of having permanent exhibition grounds, especially in the major metros has contributed both to increased sales for some crafts and in some cases, to a lessening of sales - the consumers often defer their purchase till the next visit. The ease of availability has reduced the sense of urgency to buy - there is no fear of the object not being available as there will be more of the same sooner or later at the venue. In the case of marketing through traders, the maker gets very little with many of these systems being quite exploitative of the artisans. When supplying to private boutiques, there are often two major hindrances - in a bid to keep exclusivity, they may order in very small quantities that makes both production and transportation unviable, especially from Northeast India. The other issue is of payment - with many stand-alone stores preferring goods to be placed on consignment and not outright purchase. My journey in marketing crafts continues, an extremely interesting learning process with no day being the same. I am educating myself equally in the process of trying to create awareness about the products. Every day brings with it fresh challenges which my team of artisans and co-workers hope to overcome. |
Getting Started
The best part about starting a business in art and craft is the passion involved. Artists are doing what they like and therefore there is no dearth in passion and hence drive.There are lean times and if you do not love what you do you will be lacking stamina in carrying it forward.Just like every marketing plan involves the 4 essential P’s Product, Price, Place, Promotion lets try and superimpose them on craft products of course not surpassing the most important factor – CompetitionRight Product
Although beautiful it is very essential to design and manufacture a product that is commercially viable. Therefore it is imperative that product market is well researched before going ahead. If a craft technique is being applied on a certain product the utility, size, color preferences are best studied before hand.For example a kantha embroidery done on a cushion cover will be more saleable if done on a 16*16 cushion which is the standard size. Use of non toxic colors in baby products , break resistance in products of increased usage , fine craftsmanship are just some of the examples.Right Price
Deciding how to price your products is an important decision.. the following things need to be taken into consideration while pricing products.
Determine Labour Cost: craftsperson paid per hour to produce products * the number of hours a week that will be spent on producing crafts
Determine Product Cost
Determine Overheads
Determine Margins
Total Product Cost = A + B + C
Compare this to the cost of similar product in the market . If your cost is high then the costs need to be looked into maybe by cutting hourly rate, finding less expensive supplies. .If you have under priced then based on the difference you could tweak the margins and consider raising your price.
There are many methods of pricing. I shall try and cover the same in my next article
Right place
Attending Small shows and exhibiting in the local exhibitions would be the most reasonable way to know response to your craft. Your craft may be beautiful but it might not be able to invoke the same response from different consumer groups.
You could jot down comments and responses which will give you a feel of your product standing in the market. These would help you to sense the market and hence customize your product accordingly.
Other channels could include
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The present market consists of the rural folk and the adivasis of Gujarat, Rajasthan and Madhya Pradesh. Since their garments are of social, cultural and religious significance changes in the traditional designs are very rare. (Above right)Screen printed synthetic fabrics as imitation mashru fabrics sold in shops in Mandvi, once an important center for mashru production. Photographs courtesy: chinar farooqui |
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The traditional pit loom on which the mashru fabric is woven. |
After a night of recovering from the long and bumpy journey from Dushanbe to Khorog the group headed out into the surrounding villages. We climbed even further into the snow-capped Pamir Mountains, around twisting gravel and dirt paths. At our first stop we were greeted by a group of village women who had been expecting our visit for days. We were ushered into their traditional Pamiri house and offered tea, cakes, coffee, dried fruit and nuts. Traditional Pamiri houses are originally based on Zoroastrian symbolism that was later adapted to reflect Muslim faith and stories. The houses are usually one room with five different levels surrounding a sunken, center level. In the middle of the ceiling a series of wooden squares rotate up, creating a hole in the roof where smoke escapes. Although most people now use coal or electric heaters, the houses were originally made to take advantage of the natural environment. |
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After the tea was finished, the women showed us their craft. Traditionally they made knitted jurabs (stockings/socks) that kept their families warm during the long and cold winters. The socks bore traditional geometric patterns specific to the Pamir region. The patterns are rumored to have been inspired by Greek art that was brought to the area with the invasion of Alexander the Great. More recently the women begun working with a local organization called De Pamiri Handicrafts to expand their skills and products. Today they make knit hats that blend traditional patterns with modern designs. These hats are one of the hottest selling items in De Pamiri’s shop in the center of Khorog. Based in Khorog, De Pamiri Handicrafts was started in 2004 as a project under the Mountain Societies Development Support Programme. The initiative was driven by a small group of motivated and creative artisans in the surrounding villages. The project began by encouraging artisans to sell the products they made with their traditional craft skills and quickly moved on to developing more market-based designs. De Pamiri focuses on supporting the creative production of handcrafts based on traditional techniques and designs. Through this work De Pamiri fosters new economic opportunities and promotes Pamiri culture and identity. All the artisans that we met with during this trip are members of De Pamiri. |
After a morning with the women of Dashtak village, the group traveled on to meet with more artisans, drink more tea and eat more bread. One of the artisan groups we visited that afternoon were producers of felt, one of the most widespread crafts in the Tajik mountains. Felt is made by arranging cleaned and carded wool, soaking it with water and then pressing it until the wool melds together. Traditionally, felt had been used to insulate the wood, stone and mud Pamiri houses during the winter. However, during Soviet control fuel was often cheaper than insulation and many people abandoned the tradition of felt making. In the past few years both women and men have started making felt rugs, pillow covers and wall hangings again as both functional and decorative items. Through De Pamiri’s work in the villages the artisans have also been able to generate income through their craft. |
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The next day, the assessment team continued on to another village, even higher in the mountains, on even steeper and narrower paths. We were forced to walk the last half-mile to the village because an abandoned car blocked the road. However, once we arrived at the top, we were pleasantly surprised to see some of the most innovative craft in the region. As in most cases there are a few people who stand out as leaders amongst their peers and Midensharv village contain a two of them. The two brothers that worked in Midensharv were motivated to learn new techniques and widen their markets. Although one of the brothers was a leather maker by trade, he has been creating felt rugs and toys when there weren’t enough hides to keep him busy. His willingness to build upon tradition and innovate was clear in his whimsical designs and vibrant use of color. He was also working to revive traditional natural dyes for felting and wool yarns. By using the region’s indigenous shughni plant (also used to ward off the evil eye), he had managed to create yellow, blue, green and pink dyes. |
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In addition to felting and wool knitting, many of the woman artisans also embroider and create beaded jewelry. Although traditional Pamiri dress was quite plain, usually a basic outfit of a tunic and pair of pants of red or white woolen material, the costumes were often embellished with intricate embroidered cuffs and necklines. The dramatic and flowing tunics were also accented with long, beaded necklaces, often reaching to the waist. And in their hair women would wear yarn and tassels braided into their plaits. Today, most women wear loose dresses and headscarves, yet the skills and patterns used to create the embroidered dresses and beaded necklaces live on in the crafts these women create. |
In other parts of Tajikistan the craft varies even further. Decadent, embroidery covered wall hanging, throws and tunics. These embroidered pieces, called suzanis, are one of the most well known types of craft from Tajikistan. Other crafts include metalwork, ceramics, basket weaving and patchwork embroidery. The history and breadth of Tajik crafts is obviously too long and wide to cover in a short column. However, I do hope that I was able to pass on a taste of the beauty and poignance of Tajik craft through these images and words. |
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Despite our expertise, our education and our years of experience, we can all learn so much from the smallest steps on a mountain path or a fleeting glance from a passing stranger. |
This is the third and final installment in a series of articles about my recent trip to Tajikistan for a craft sector assessment. |
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Although Pamiri houses look small and stout from the outside, the main room inside is often large and airy. |
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Raw wool from local sheep is also used to create beautiful felt rugs and wall hangings. The wool shown here has been cleaned and dyed and is ready to be arranged into a pattern for a rug. |
Using a newly learned cut-felt technique artisans in the Pamir Mountains are beginning to create new felt products with innovative designs. This vibrant pick and cream pillow is created with wool from local sheep and chemical dyes. |
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In the cold Pamiris women have traditionally knit hats and socks for their families. Working with De Pamiri Handicrafts, women now make contemporary hats with new fits and designs. |
Some women have even begun experimenting with natural vegetable dyes. The hat shown here is created with Zoroastrian patterns and natural dyes from an onion. |
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High peaks surround the Pamiri city of Khorog where sunrises and sunsets come on quickly. It is said that in the winter there are a few places in Khorog that are never hit by sunlight. |
A group of women artisans bid us farewell in front of their traditional Pamiri house. Pamiri houses are built from stones, mud and wood from the surrounding landscape. |
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Embroidery is widespread throughout Tajikistan and an essential part of a young bride’s trousseau. The embroidery shown here is created in stripes along a blanket so when the blanket is folded the embroidered stripes line up to create a stunning sight. |
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Artisans in Dushanbe (Tajikistan’s capital) have branched out beyond traditional media. These painted silk scarves and wall hangings sell very well among the Tajik upper class. |
A women demonstrates how she knits the wool hats. A woman can make about 15 hats per month, including processing and spinning the wool and knitting the hat. |
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A painted door depicts a traditional Tajik Doll. As per Muslim tradition the face of the doll isn’t depicted, instead the artisan uses multi-colored yarn to create a diamond pattern. |
On our trip to Khorog in the Pamiri Mountains, we had to cross dried riverbeds where previous spring floods had washed out bridges. |
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Traditional marketplaces are still in use in Dushanbe. You can find dried fruits and nuts anytime of the year and tasty fresh fruits during the summer. |
Although the Tajik diet is based mainly around meat with tasty meat soups and dumplings, the dish depicted here is refreshing in the summertime with cucumbers, tomatoes, flaky bread and a thick creamy yogurt. |
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A few months ago I received an unexpected visitor at work. A fellow NGOer from Paris was in New York and had found his way up to Hartford to talk about Central Asia, one of the regions that I cover. He had spent several years in Kazakhstan and Tajikistan working with both cultural and craft projects. His visit was perfectly timed since I was preparing for a trip to the region in a few months. He was able to provide advice, contacts and of course, stories. After a successful afternoon of networking, he departed with a thank you and the following remark, “Once you set foot in Central Asia, it will be in your blood.” I was intrigued by his statement but not worried. The true indo-phile in me balked at the suggestion that any adopted blood other than India could ever course through my veins.
A few months later I found myself on a 30-hour plane ride that touched down in London, Moscow and finally Dushanbe. The transition from America to Central Asia left me in a fog that was the result of a little more than jetlag. After a night of sleep, a little Soviet hospitality and a reunion with my fellow travelers, the fog was gone and my sense of adventure awoken. However, the next few days only proved to stifle this sense with waiting, bureaucracy and then more waiting; all typical of emerging nations. Our original plan was to travel from Dushanbe, the capital, to Khorog, an outpost in the mountainous area bordering Afghanistan. The goal of our trip was to perform an artisan and market assessment in the Gorno-Badakshan region of Tajikistan, examining potential for crafts, artisans and markets. Our focus was on the Pamir Mountains that form the border between Tajikistan and Afghanistan, China and Kyrgyzstan. The trip to Khorog carries travelers through the peaks of several mountain chains and usually lasts about 45 minutes by helicopter. Our trip took 900. The planes and helicopters that transport passengers and cargo are often cancelled due to cloudy weather in the swallow mountain passes. The alternative route required 15 hours, two drivers, one land cruiser, one Russian jeep, five liters of bottled water and a couple cans of Pringles. There were a few moments when I felt I was in college again, embarking on a road trip to a national park. However, these moments were shattered by potholes the size of kitchen tables and sharp turns that were far too close to the road’s edge and the sheer drop to the roaring Panj River below.![]() |
But once the numbness set in and my eyesight adjusted to the ship-like rocking of the jeep, I realized the scenery that surrounded us was stunning. During the first few hours outside of Dushanbe we climbed low, green hills and watched as the cities and countryside unfolded beneath us. Further along, sharp, jagged mountains sprung out of turquoise lakes, silhouetted against perfect blue skies.As we drove closer to Afghanistan the mountains rose higher and the Panj river appeared beside us. For last 400 kilometers of the journey we traveled merely 100 meters away from Afghanistan along the Panj, with snow-capped mountains looming on either side. The road turned from pavement to gravel and the number of washed out bridges grew. At times we had to ford rivers formed from renegade mountain run off and pass under unexpected waterfalls. |
The landscape was not only beautiful but telling as well. Divided only by a river, as narrow as 50 meters at some points, Afghanistan and Tajikistan have experienced very different pasts. During Soviet control, the Badakshan region of Tajikistan received major infrastructure support from Moscow, along with food supplies and resettled Russians and Tajiks. Since the region’s borders were crucial to Soviet security and hopeful expansion, Badakshan was a hotspot for development and population growth through resettlement programs. However, Afghanistan, on the southern side of the Panj, showed little signs of development. The only road for hundreds of kilometers was a small footpath, one person wide at points where the cliffs were sheer. Tajikistan’s long strings of electric lines and concrete bridges were not paralleled on the neighboring shore. Even from the jeep I could see that Afghanis still wore traditional clothes and lived in traditional houses, while Tajiks donned western attire and used modern appliances. Although, modernity and westernization don’t always have positive affects, basic infrastructure and electricity can provide opportunities for raising living standards. |
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All the visual information set my mind spinning and I soon realized that we had almost reached the end of the journey. When the jeep pulled into Khorog, I was both mentally and physically exhausted, not to mention a little sick from some tainted fish I had eaten in Dushanbe. Within a day, I had recovered and was feeling ready for more information, more beautiful mountains and more history. I was also ready to finally talk with artisans and see some craft. And what I learned and saw was quite interesting…. |