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Natural Indigo has been used for dyeing textiles since prehistoric times all over the world. It is extracted from several plants depending on the climate and soil quality of the land. In the ancient time Greeks knew the indigo cake as indikom and the Romans as indicum which meant thing coming from India. They however didn’t understood that it was a vegetal substance as it was high priced and was considered like a precious stone like lapis lazuli coming from Afghanistan and was not used for dyeing textiles. |
According to the French color historian Michel Pastoureau, color is a cultural fact, if there is no word to name a color it does not exist. According to him in ancient Grecia and Roman times blue color was not an appreciated color as it was the color of the peoples from the north, the barbarians. Till Marco Polo’s (13th Century) travel report, nobody understood what was this indigo made for so expensive, used as a luxurious painting pigment. Even in 17th century in France some people still misunderstood. | ![]() |
Another fact is before the 19th century it was unknown that the indigo from India and the one used in Europe to create blue were related, as it was impossible to think that indigo from indigofera species and from isatis tinctoria were similar since there was no science and botanic to investigate this relationship.Analysis started only in the mid 18th century. Even nowadays scientific analysis cannot distinguish in old blue textiles whether the coloring used was derived from indigofera dyestuff or isatis tinctoria dyestuff. Only indigotine and indirubine is determined by the analyses as both are present in both plants. | |
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Analysis started only in the mid 18th century. Even nowadays scientific analysis cannot distinguish in old blue textiles whether the coloring used was derived from indigofera dyestuff or isatis tinctoria dyestuff. Only indigotine and indirubine is determined by the analyses as both are present in both plants. In Europe where the climate is a temperate, indigo plant Isatis Tinctoria, was the only source of blue color, called Pastel in French but also guede wouede depending on the region. In English it is call woad (glastum), In German faberwaid In Italian guago In Spanish glasto |
It is one of over 60 species belonging to genus Isatis. It is biennial plant of the family Cruciferae. It is native to steppe and desert of Caucasse, central Asia to eastern Siberia; it is not known when it spread to north-west and southern Europe, although it had reached Britain by the Iron Age. It has been cultivated throughout Europe since ancient time. It was cultivated even in China and some writer said in Hokkaido, North Japan, were a species yezoensis grew spontaneous, but did not seem to contain the indigo compound. The first year plants alone contain the dyestuff it looks like rosettes of dandelion leaves. In early summer the second year, grow over 1 m flowering with yellow mass of tiny flowers at the head of the branch. In medieval time they were grown for seed. The seed is large and often dark. (Image museum) It grows on chalky soil which requires manure. It was possible to have 3 or 4 harvests a year of the leaves from the first year plant. It starts when the stem start to turn yellowish and the leaves violet. The first crop starts in mid June depending on the area till October. | |
In south of France, woad seeds dated to the Neolithic have been found in the cave of l'Audoste, Bouches du Rhone department. In the Iron Age settlement of the Heuneburg, Germany, impressions of the seeds have been found on pottery. The Hallstatt burials of Hochdorf and Hohmichele contained textiles dyed with woad. At York, England, a dye shop with remains of both woad and madder dating from the 10th century have been excavated. In Medieval times, main centres of woad cultivation lay in the Languedoc and Picardy regions of France.. In Amiens city capital of Picardy, built the cathedral with money donated by the wealthy woad traders; they are represented on bas-reliefs inside the cathedral. 100 years of war between France and England destroyed completely this industry. Languedoc county which was called ´†Pays de cocagne†ª county of indigo ball, that means a rich country. From this time several private hotels in Toulouse city were built by and for the wealthy merchants. These merchants paid France King FranÁois 1er ranÁon in 1520 when France lost Italian wars. The Erfurt area in Thuringia in Germany was the area where the citizens of the five Thuringian woad-towns of Erfurt, Gotha, Tennstedt, Arnstadt and Langensalza had their own charters. In Erfurt, the woad-traders gave the funds to found the University of Erfurt. Also in North Italy, Piedmont and Tuscany had produced isatis tinctoria as had Spain. | ![]() |
Extraction of Indigo
General extraction is always from the green leaves; however the plant, the precursor of the indigo compound is not visible in the green leaf, without color Indican or Isatan B only.The general chemical principle is†: When fresh leaves are soaked in water, hydrolyze enzymatique takes place and in few hours the color of the water turns yellow. There is production of indoxyle + sugar. When you beat this yellow water blue compound set up†: 2 mol of indoxyle oxydize by oxygen of the air get indigotine compound non soluble in water. (It is why the indigo can be used also as painting pigment).This oxidation reaction is reversible; this is what makes it possible to use indigo as a fabric dye. In the reduction phase without oxygen, indoxyle forms also called white indigo, the fiber put in an indigo vat get out green but in a few seconds the color turns to blue, fascinating or frightful looking was some thing miraculous for people in the olden time when nobody could explain what was happening. Dyers were discriminated for their magical skills, clever they managed the process for 4000 years ago.Old method of extraction indigo from isatis tinctoria is similar to the Japanese way of composting.The fresh leaves were taken straight to a circular mill, where they were ground up by horse-driven.The woad pulp was drained and molded by hand on wooden boards into balls, the size of tennis size balls, which were laid out on racks to dry for several weeks. At this stage we call it ´†coque†ª green woad. It could be sold in this state but another second fermentation made the difference. It was done by refiners or by the production managers. It is call ´†couching†ª and is a very hard job. They had to crush the woad balls with mallets. The resulting mass spread feet deep on the ground and watered. Over 6 to 9 weeks it was necessary to add water and turn all the mass as the heath go up in the compost. Couching was complete when the mixture became dry and moldy, called ´†couched woad ´†or ´pastel †agrenat†ª. It was packed in large sacks or wooden barrels. It was good to let it mature few years to get better color.
15th and 16th century, in southwest France around Toulouse woad balls production came on the Toulouse city market and were sold to Spain, England (shipping from Bayonne, Bordeaux) till North Europe. A banking system was used for payment.
In Germany it was specialists of a guild who managed the money.
As the smell was quite strong in England a law was enacted forbidden to do it at a distance of 13 km of the city.
The merchants were selling balls of woad all around Europe. It was a very good enterprise.
When trading roads going to India changed, new roads around Africa, brought to Europe spices and indigo cake in big amount by Portuguese first at the beginning of 16th century at a cheaper price than before in a process of globalization putting in danger European woad industry.
All the wealthy woad merchants of different countries in Europe asked for political protection by their government .They started a campaign about ´†´†Devil blue†ª coming from India. This new dyestuff was supposed to destroy the fabric with fastness and all kind of tricks. At the same time cotton muslin came also on the market. All the aristocratic ladies fall in love with “Indian” textiles completely new and so light to wear and with such beautiful designs. All wool and silk industries get hungry because of competition in the market.
French first Prime Minister Colbert was from a wool industry family so he protected French textile industry by prohibition laws against indigo and “chintz”. It was the same all over Europe in England, and Germany made laws to forbid the use of indigo. Only in few places they got special permit to use it. And also ´†chintz†ª fabric were forbidden from sale and to production. France king Louis 15th’s favorite Mme Pompadour loved so much these “chintz”, she wore it at the court making big scandals.
In 18th century situation changed because the colonial time started and scientific study about dyeing and botanic field appeared. Expanding of indigo demand, European companies started production of indigo everywhere in the world†: India, America, South America exported to Europe for textile industry which was in full development.
The prohibition laws were abandoned for indigo afterwards for chintz also.
Making a Woad Vat
In the middle age only woad was used for making a vat. It was used mainly for dyeing wool and some silk but no cotton was on the market in Europe.
From 18th century the process changed, they continue to use woad but progressively they added more indigo cake in the vat.
They were starting the vat with a woad compost better for fermentation and added indigo cake when the fermentation start for 2 reasons†:
1 To get darker color by adding indigo cake
2 Indigo cakes can not ferment alone so to introduce it in a fermented vat helped the good reduction of the vat so it works very well.
With the time woad became less and less important, keeping it more for fermentation process of the vat than color but it was still called “woad vat”.
Another important use of those vats was to make composed colors. They were using woad vat plus a second dye bath of different color giving a better fastness.
From middle 18th scientific point of view research started to control the vat and got better results. The idea of extraction of indigo compound of ´†pastel†ª, in France, came out Jean HELLOT (1750), Astruc, Dambourney (1786) try to obtain indigo pigment from woad fresh leaves.
In Germany also M.GREENE tried this.
But it is only in 19th century, when Napoleon economic blocs start 1810 concourse were held to find French source of indigo. M. Puymaurin in Albi succeeds to make indigo cake from woad in the region where woad was cultivated from olden time (Albi). He found a school and started to build a fabric with financial help of French government but when Napoleon was demitted all were abandoned and bank route for M Puymaurin who get the aristocratic rank ´†baron†ª.
There was stop of economic blocs and the shipping routes were opened for cheaper indigo which came back stopping all researches on woad.
At this time (19th century) chemical researches about indigo were numerous because of the demand of Textile industry. In 1878 German Adolf van Baeyer and his team synthesize indigo but it took 20 years more to get synthetic dyestuff on the market.
In few years synthetic dye dethrone natural indigo all over the planet the production of indigo crops decreased in a few years. The production continued only in remote places
From 1960 the situation started to change like the bubbles when indigo vat started.
In several countries peoples with several point of views (historians, ethnologic, anthropologists, biologist, chemical, artists) started new researches about woad.
In fact environment concern to stop pollutions, looking for biodegradable products, looking for durable economy put back woad on the scene.
1992 In Erfurt (which was a production area of woad in the past) was where first international conference about woad was set up, confrontation between historians, dyers, chemical researchers, etc… from several countries gave the start of revival movement.
In England, In France, in Italy and Germany woad cultivations have started again from the last 10 years with national help program and a European research program SPINDIGO to bring opportunity to farmers to make on the spot a new woad –indigo with quality controls and traceability which the new computer systems have now made possible .
Last year, Italian Bologna university team discovered that woad leaves contain a large amount of glucobrassucin very valuable for protection against cancer specially breast cancer.
Now we can say that a new time has started with general public interest about all natural products and natural dyes, their influences on health and their eco friendly impact. What will be the future†?
Now all the process of natural indigo is well controlled at every point of this long process from cultivation till dyeing, it is possible to have it in a few years a big scale facing the market at a time where polluting products will be out of the market.
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Seminar is an old and respected journal that focuses on a single subject every month and seeks a variety of perspectives on it from various persons known to have worked in the field. In 2003 it dedicated one issue to crafts. My contribution dwelled on the search and sometimes the successful discovery of new avenues of the development of crafts in India. This article was reprinted in A Podium on the Pavement, New Delhi: USBPD, 2004 The deeply entrenched caste system has been the one major factor responsible for the traditional skills of handicrafts and hand weaving. The history and the development or decline of various crafts is like a rich palimpsest in which the folk, the formal, the courtly and the tribal, each has its own unique paths. Yet, these may have met, woven together, separated, transformed and flourished, depending on the multitude of inputs that exist in a multilayered society. If we look at the craft scene in the rest of the world today, we see that in the former Soviet Union the pattern of state socialism practically decimated the common artisan. In the present milieu of Russia it is almost impossible to find the cobbler, the carpenter, the weaver, the potter of yore. In Japan there is still a strong conservative and cultural streak running through the veins of its people. Thus their best craftsmen are termed national treasures, and sections of their traditional crafts have protection for the sake of preservation. However, some, like the bamboo crafts sold in Japanese shops, are now more likely to have been made in factories in China. The craft manufacture of China is now carried out under fairly well organized work shed conditions run by private entrepreneurs. Mechanised processes often replace tedious replication of handwork and the various components are put together by workers who are not traditional craftspeople as we define them in India. China has provided considerable mechanized inputs into its ceramics, bamboo, carpets and embroidered silk items but they sell as crafts and do provide employment to a large number of people who work in shifts in factories. South Korea manufactures 'Asian' crafts that can be found in any Chinatown bazaar. Thailand has tuned its crafts to a height degree of excellence mainly for tourists. These are made in rural areas but are not necessarily a part of the everyday lives of the rural people who have taken to synthetics and other expressions o modernity for their own use Many products like silk, basketry, silverware, lacquer and papier mache work are therefore showcased and packaged to demonstrate the cultural output of Thailand to outsiders. The textiles are still holding out as garments worn by various communities in rural areas but these are converted into contemporary products like home furnishings and modern fashion wear for city markets. The Philippines has baskets, brooms and fans for the common folk, while the lacquer wok of Myanmar has lost its elegance under military rule. South American countries have retained their crafts wherever peasant societies are still a large part of the population. Roadside marketplaces reflect the vibrancy of the textiles and pottery produces by artisans in these areas. In countries in Africa, there are vast differences in the availability and development of crafts. For instance, Zimbabwe has roadside markets as well as developed range of quality products for the tourist community. South Africa is still searching for ways and means to give and impetus to its craft sector for the sake of employment. Many other African countries are suffering in the throes of drought, conflict and modernization and do not have the required stability to develop what is till largely viewed as a soft sector. In Europe and other Western countries crafts flourished when they were still peasant-dominated societies. But with industrialization the impetus for development came from the mills of Lancaster rater than from the looms of Bengal and from conglomerates rather than communities. Standardisation and mechanization not only dictated the pattern of supply and demand but also swamped the markets of those societies that neither could, not would, nor even should adopt the very same pattern of growth. Highly industrialized countries like Japan, Sweden, the USA and Australia have replaced their traditional craftsperson with the practitioners of studio crafts, which are highly individualistic and generally avant garde and decorative in nature. Those who were blacksmiths or potters or carpenters are now elevated to the designer category, creating undeniably attractive work called one off pieces, generally very expensive and almost always through exhibition-like displays. A few small oases of common people's crafts in some of these countries are worth mentioning because they demonstrate the artistic spirit of those inclined towards crafts as part of a community activity. Crafts marketplaces in some of these countries are lively spots: earthy, friendly and colourful. In Melbourne, Australia, there is a lively and large crafts market called the Cat's Tango Market, which is allowed to spread itself in the piazza, courtesy a clutch of high-rise corporate offices that do not mind promoting crafts on Sundays. Craftspeople from suburban and rural areas come with their children and packed lunches, musicians entertain, clowns and magicians perform and a good time is had by al. Ceramics, paintings, glass work, dried flowers, costume jewellery and hundreds of knick-knacks of various types are fashioned and sold to delighted citizens of Melbourne and a smattering of tourists. Most of the participants are there for the sheer joy of creativity and salesmanship and the fun of engaging in such a lively venture. Crafts markets in Boston and London's Covent Garden offer stalls to many local craftspeople, providing a welcome break form standardized products and brand names that are larger than life. Custom-made buttons, glassware, hand-knitted garments, pottery and leather picture frames have the special individual look that make crafts special in a homogenized world. All these craft spaces are, of course, not part of any central economic planning or economic nee. They are merely well organised, fun places where the artistic urges can be fulfilled in an otherwise highly mechanized society. Even in areas where local arts are indigenous, ethnic products as is the aboriginal art of Australia are not found so much in the inexpensive marketplaces where goods for everyday living are picked up, but elegantly showcased by 'white people' in art galleries and boutiques. Indian craftsmanship has been a way of life for centuries. In each era most crafts have survived by going under the radar and carrying on for the local population, unnoticed, or by suitably adapting to the times. The craft trade was globalised long back through the Spice Route, the Silk Route, and during such periods as when France fell under the spell of the Kashmiri shawl. Region-specific crafts such as woven and printed textiles, embroideries, and jewellery have gone to all parts of the world through enterprising traders and courtly interventions. For far too long we have held seminars on the credit, marketing and raw material needs of craftspeople, mouthed the same words and looked for all the solutions from within the ubiquitous mai-baap, the government. In a democratic socialist pattern of policy-making in independent India's formative years, this was perfectly understandable. But it took a while for people to realize that government support within what was actually a capitalist environment meant that any commercial activity run by government institutions was largely inefficient. Indian craftspeople depended entirely on government during this phase and despite red tape and straitjacket policies they received some of the oxygen required to resuscitate them and find openings through central and state emporia to demonstrate their continued existence. However, the basic needs of many remained unfulfilled and they still depended on a variety of intermediaries. The 'Gurjari' experience of the eighties was and important one. As a person closely involved I can say through hands-on knowledge that the determined effort of this organization owned by the Government of Gujarat to fulfill its social purpose distinguished it form the others. Instead of just buying whatever was made in the bazaar, or was being sold under distress conditions from drought stricken rural areas, the Gujarat State Handicrafts and Handlooms Development Corporation made it a point to address the potential and problems of each craftsperson and community individually. It was and unwritten rule that no person would be turned back because his or her wares were not good enough or were not selling. It was the duty of the salespersons, designers, shop managers and myself as the design and marketing consultant to see that each product was improved and made saleable. A systematic method of ordering goods, clearance of accumulated stock, exciting sales promotion ideas, customer feedback, sales incentives for the staff, were all brought into the management of handicraft sales. This was before the days of management jargon and marketing gurus. For the first time, a methodology for selling crafts commercially with high turnovers, exports and profits was inculcated into a government organisation, transforming it form a stagnant and dust-ridden place into a leader of fashion and lifestyles much before the glossy pages took over these phrases. In those days Gurjari became the buzzword for college fashion and people began to 'think ethnic' in home décor, thanks to the variety of furnishing fabrics, furniture and decorative items that were developed. Since so many customers came into the shop asking, 'what's new at Gurjari?' we began a series of exhibitions every time new products or designs were introduced. Many new branches opened, sales figures went up appreciatively and many other lifeless emporia realized they had and act to follow. Unfortunately, most of these normally lethargic organizations were manned with people who looked at craft-related jobs as a punishment posting. Most thought it was much easier to allocate sections of the shop to different private parties who would be responsible for sales and required to hand over thirty per cent of the sales to the state host. This could never ensure that the artisan was getting the right wage. Many managers thought that if Gujarati tie-dyed fabrics or Orissa silver filigree work was selling well it was fine to sell these in the Himachal Pradesh or Bihar shop. The identification of a particular state with its crafts and the integrated cultural ambience of the state soon blurred and most of the state emporia in the 21st century became sellers of second grade products within a stultified government milieu. This was not a singular disaster. Over the years many 'entrepreneurs' had started their own boutiques and new design efforts with the material found in the emporia and created a range of innovative ideas on their own. Government had been able to demonstrate the value and potential for these products, and if it was time for these bodies to wither away into secondary place, so be it-as long as the artisan had received recognition, confidence and a whole new clientele. The interest in crafts shown by the private sector grew at this point of time and the proliferation of boutiques improved the product, presentation and designs. Once artisans had a quality input and better returns, the product created by the community improve because of competition. The arrival of the dreaded globalization in 1992, despite many political parties, trade unions and organisations opposing it, had many genuinely worried. Indian markets would once again be flooded by cheap foreign stuff. We would not be able to compete fairly since craftspeople were illiterate and poor. The middlemen and big fish alone would savour the fruits of global marketing. Handloom weavers would be further impoverished once the protective quotas were phased out. These were some of the arguments voiced by those who were genuinely concerned about craftspeople and the future of Indian crafts. We had voiced concerns and raised problems which the government was expected to solve without remembering that crafts had flourished at various times without government neglect or by design, as when India was under colonial rule. Even in this period if only and entrepreneur could sniff and opportunity and craftspeople deliver craft skills could survive and improve. Characteristics that were seen as weaknesses in the craft sector, such as lack of standardization, inability to provide large quantities of any one given item, inexpensive and sometimes earthy packaging methods, suddenly began to appear as areas of strength in a world where everything else was standard and synthetic. For, along with globalisaion came the growing awareness of eco-friendly lifestyles, organic products and vegetable dye fabrics, the incredible potential of embroideries and jute ware, and the use of silk floss, banana fibre and other such exotic materials to produce handmade paper. The reinvention, repackaging and rebirth of ahimsa products like khadi, which has a special appeal in a world resounding with nuclear tests and terrorism, offer fresh opportunities to India to provide handmade products from a vast resource base that exists nowhere else in the world. Khadi and village industries are often left out of the discourse held with craftspeople. Recently this resource has been upgraded, showcased in a new manner and made contemporary. Ideologically, ecologically and for the sustenance o livelihoods, agarbatti, soap, khadi ready-made, honey and handmade paper can and should flood local and export markets if people with commitment handle the project. These are items not easily available anywhere in the world in the variety and range that we can offer from India. Government is slowly but surely identifying area in which it can infuse the kind of inputs that are impossible to handle by private entrepreneurs or craftspeople, such as generic protection of certain crafts and textiles through appropriate legislation. Bagru and sanganer prints, Kanchipuram saris, Kolhapuri chappals, dhokra metalware, Warli and Mithila paintings, all these and more urgently need generic patenting so that imitation by interlopers from other areas and sectors is discouraged. Legislative measures are the furthest from the mind of craftspeople but when they hear abut these possibilities they react very positively. Government also has to learn to readjust its funds so that basic needs in the area of infrastructure are provided. Marketing must be made easier for artisans, private bodies, non-governmental development organisations and associations of manufacturers in the larger sectors such as carpets and brassware. Of course, all this is to be seen in the context of the larger picture of globalization in which the smart and the sturdy survive while many thousands remain, as usual, below the radar until someone finds them and infuses them with badly needed support. Somewhere along the way, it has become necessary to stop bewailing the fate of unorganized artisans who have no voice or effective lobbies in the way that big industries have, and assess their strengths instead. Equally underestimated is the ability of some of the enlightened craftspeople to seize the new opportunities of global interaction to widen their own knowledge, technologies and abilities. Initially e-commerce seemed like something that would forever remain alien to the artisan, but he soon realized that he could obtain an e-mail address and communicate with clients anywhere in the world without having to step out, catch a bus and travel to the nearest post office. There are artisans in Andhra Pradesh, Rajasthan and Gujarat, and probably elsewhere too, who have registered domain names. An artisan family in the earthquake-hit areas of Kutch in Gujarat has plans to e-mail its samples of printed cloth to clients, museums and researchers. It was only a mere 20 years ago that they got and electric connection to their home and were able to construct a toilet for visitors who could not be asked to go and squat in the nearby fields. In the midst of all the ruble of the earthquake of early 2001, they were more concerned about getting on with their work with a visiting client than rebuilding their home. Today they are reconstructing their lives with plans to erect and effluent treatment plant, work sheds, a school, a shop, a community centre and a plantation of indigo for vegetable dyes for two hundred families. Minor sustenance, basic supplies of electricity and water and pipelines for the water supply will bring about a township far better than what they had before the earthquake. This will help the preservation, survival and development of the most beautiful hand printed fabrics make in the world. This kind of enterprise does not fit in with the standard patronizing poster picture of the traditional artisan in his mud hut, paining with a twig, or weaving with sweat falling off his brow. Perhaps it is the beholder who has to readjust his sights to the change that takes place when a craftsperson is given the dignity and the markets that he deserves. Many skilled craftspeople now have exhibitions at prestigious art galleries and at the India Habitat centre in New Delhi, rubbing shoulders with contemporary and studio artists. When a few learn the ropes the entire community shares the knowledge and the work is elevated in the eyes of the public. Craftspeople need no longer listen to patronizing promoters who feel they can be best showcased in the old mud hut for a rural ambience but care has to be taken not t distance them form the mass of people in the interest of serving on elitist tastes. Dilli Haat, the marketplace that came up in New Delhi in the mid-90s, was an attempt by this writer to do many things at once. It drew from the traditional haat system of India's shanty marketplaces and upgraded it within an urban environment. It had to be simple, unpretentious, integrated and comfortable for the artisan who came from the village as producer ad salesman, and to learn about the needs of the urban customer. the strength of variety was embodied in the policy of rotating craftspeople every fortnight so that a sprawling complex of landscaping, cafes for regional food, entertainment area and two hundred stalls could be used by thousands of craftspeople over the years. Crafts have been revived through access to such a central market space and craftspeople have become more confident of their products and prices. The popularity and high demand for shops in Dilli Haat has created the usual problem of fraudulent means being used to retain shop spaces longer than the regulated time. Traders impersonate as craftspeople, but with the government deciding to invest a fair amount of funds in replicating the concept in 20 states of the country, and the Delhi Government alone planning to have four more variations in the capital, hopefully there will be more craft an les craftiness by artisans and better evolved management practices by the government bodies that administrate the marketplace. Meaningful interventions in the development of the bamboo sector should help India to compete with China if we are willing to accept that some mechanization o tedious hand processed is inevitable. Before that, cultivators need to be aware of better practices in nurturing healthy bamboo and entrepreneurs need to think about providing the necessary fillip to cottage producers to work in well organized factory conditions. Moradabad brass that had dulled with stagnation has transformed itself into contemporary silver, pewter and lacquer look-alikes, which the Economic Times described as " a slow takeover of Art Britannica by Galleria Indica." For the first time in recent memory this same newspaper devoted an entire page to the marketing strength of handicrafts and the vast potential that is being tapped in this sector. In the era of globalisation this is no mean achievement for millions of craftspeople who still craft their products under primitive conditions with no knowledge of what lies beyond their district. Finally, craft is not just about marketing and economics although without these there would be no craftspeople left. It is also about the essence of India's culture and the creative vocabulary of its perpetrators. For a craftsperson, his self-respect, recognition and dignity are as important as the quality of his daily bread. for some decades a few select craftspeople have been commissioned to make one off pieces for prestigious shows or locations but a museum piece does not satisfy the urges of a community. It is in this context that we recently tapped the skills of community artists from tribal groups in Madhya Pradesh, Maharashtra and Gujarat, bard painters from West Bengal, a papier mache artists from Kashmir, a patachitra painter from Orissa and a phad painter from Rajasthan to experiment with preparing illustrations for children's stories for the National Book Trust. The response form both sides was unexpectedly enthusiastic. Not only were their own interpretations of the stories richer and more attractive than the usual fare, but the joy of the artists for having been part of the project that took them into the world of literature, children's awareness and printed works with their name beside that of the author of the story, was something that as one artist said, had been his dream for 20 years. New ways of garnering pride, talent and communication skills through projects of this nature will not just provide new avenues of resource for folk artists but give them and elevated status. Today the craftsperson is a far more equal partner in his own development. With a vast design dictionary, an ocean of skills and cultural traditions that need to be sustained for his own livelihood and for India's economic well-being, many agencies, both private and public, have exciting new paths to tread. |
Kabir Das – source- https://thevidetimes.com/wp-content/uploads/2021/06/kabir-painting-1.jpg
He and his family earned their livelihood by weaving cloth. Weaving -- both of textile and carpets -- has been the economic mainstay of communities in Varanasi and neighbouring districts Mirzapur and Bhadohi since then. This cottage industry has provided a livelihood not only to thousands of weavers, but also to people with ancillary skills -- dyers, spinners, carpet washers and perhaps the least acknowledged but amongst the most talented of them all -- the Naqsha painters.A naqsha being painted. Pic Credit : Obeetee pvt ltd
Naqshas are an essential aspect of the carpet making process. They are maps, drawn to scale on graph paper and hung behind the loom and . Every square on the graph paper represents one knot and weavers follow the map to create intricate, exquisite designs on the loom. In the olden days, the more skilled Naqsha painters would also be called upon for another important job -- to paint detailed representations of carpets that would enable buyers to visualise how the finished carpet would look. Called Colour Plates, these used to be painted freehand on art paper with slim squirrel hair brushes. They were so intricate and time consuming to paint, that artists used to paint a quarter of the design. When the design had to be shown to the buyers, two mirrors attached by a hinge were placed on the Colour Plate. The reflected images would complete the design. This magical sleight of hand that transformed a design fragment into an entire carpet never failed to delight Western buyers! They would select the Colour Plates they liked, and then the same artists and their apprentices painted them on graph paper Naqshas for weavers to follow.A colour plate of a quarter of a design transforms into a full design when seen through a `magic mirror'. Pic Credit : Obeetee pvt ltd
Naqshas have always been painted to make it as simple as possible for weavers to follow. So whatever be the colours on the actual carpet, they are painted with bright neon colors which the weaver could easily see even in the dark. A colour code is attached with them on the loom, again for the weaver’s convenience. They are also larger than the actual carpet so that the weaver can see the design easily. So the making of Naqshas requires not just artistic ability but the ability to calculate ratios and proportions exactly so that the finished carpet is of the correct size. However, even though Naqsha and Colour Plate painting require as much skill and talent as weaving carpets, these artists have remained largely invisible. While the outside world sees hand knotted carpets as the fruits of the weavers’ labour, the artists who first brought its design to life, have been relatively unrecognised. The inheritance of craft Just like the skill of weaving is traditionally passed down through a system of apprenticeship, master Naqsha painters, also known as Ustaads (teachers) have also taught generations of artists the skill of Naqsha painting -- usually in workshops within their homes. Earlier, in UP’s carpet belt (and it sadly remains the case even today) there were few other jobs to be had. That is perhaps why so many learnt the art of Naqsha making as children; it was a good livelihood skill to know. In Naqsha maker homes, young children simply grew up with carpet motifs, paints, brushes and palettes all around them. Many learnt to wield the paintbrush before they even held a pencil in their hands. Others were sent to master Naqsha makers to learn. An area in Bhadohi, Khamaria, emerged as the Naqsha hotspot -- where artists could be found in every single home, and the clacking of the looms so ubiquitous elsewhere in the district, was replaced by the meditative whisper of hundreds of brushes on paper.Shamsheer ustad. Pic Credit: Geetanjali Krishna
The painter, ustaad and visionary Among all the Naqsha artists that Khamaria has produced, Shamsheer Ali is probably one of the most renowned. “I can hardly remember a time when I did not have a brush in my hand,” he says. “I was born in a family where fine squirrel hair brushes and palettes made of smooth, slick shells had been passed from father to son for generations.” He has yellowing old ledgers filled with his father’s works -- European Aubussons, sublime floral designs in pale pastel hues, others reminiscent of old Japanese woodcuts in their simplicity.Old colour plate in Shamsheer ustaad's folder. Pic Credit : Obeetee pvt ltd
At 68, his beard is white and his right hand a little less sure -- but his eyes are as bright as ever as he oversees some apprentices painting on graph paper. He spent most of his career working for Obeetee Private Limited, the largest carpet manufacturer and exporter in the area. Although he is now retired, he is still respected for his ability to train new artists. “I can’t even recall how many Naqsha makers who have learned with me,” he says.Training novice Naqsha makers used to be largely through observation and practice, he says, and remains that way even today. “The focus of training from the very beginning is for students to learn to see designs and patterns in terms of a carpet’s knots,” he explains. “Each square represented a single knot of the carpet and in our local parlance we would call it a Tapka.” To do this, trainees spend days, sometimes weeks, simply trying to paint simple motifs using individual squares on graph paper. In the second stage of training, the master draws the motifs and the trainees paint inside them. “After this, I teach them to draw simple motifs painted in a single colour on a graph,” he says. “Once they become proficient in these basics, I give them tasks of increasing complexity.”
A student painting inside motifs in Shamsheer Ustad's house. Pic Credit: Geetanjali Krishna
Trainees then learnt how to translate a design into a Naqsha. This was not easy. They had to learn to count the number of knots required to make the width and length of the desired size of carpet. “Although like myself, most of them in the olden days were not highly educated, trainees learn to add, multiply, divide and calculate ratios and proportions with mathematical precision while painting on graph papers,” he says. “Mistakes are a costly affair – the final carpet could end up being a different shape or size if the naksha is wrong!”
All in all, it takes up to three years for Naksha makers to become proficient at their work. Eventually, the more talented artists can make Naqshas from all sorts of design inspirations. Shamsheer Ustad once even made a Naqsha looking at the negative of a photograph! Today, however, things are changing. “Most young people find the learning of the art of Naqsha making too tedious now,” he says. “Unlike some years back when I had several trainees at a time, now there are only the occasional few…” Yet to his satisfaction, three of his five sons have followed him to become Naqsha makers and designers. So have legions of people who have trained under him. Over the years, he has come to be known as Shamsheer `Ustad’ or master. The advent of CAD/CAM technologies About 20 years ago, new computer aided designing and manufacturing (CAD/CAM) applications suddenly caught on in the area’s carpet industry. What had been done by hand for several centuries could now be done more quickly on the computer. Moreover, the CAD/CAM made it easy for designers to play with colour variations and motifs. Suddenly, the hand-painted Naqshas began to look old-fashioned and less adaptive than their computer-drawn counterparts. Unsurprisingly, Shamsheer Ustad and other artists were forced to face the real prospect of their skill becoming obsolete; their jobs being taken over by younger designers trained to use the software. "At first, my heart didn't accept this change," he recounts. "How could a computer compete with a skill that had been passed down generations?" At that time, he believed that the computer stylus could never achieve the intricacy of motifs that his beloved paint brushes could. However, when he actually saw what CAD/CAM could do, he changed course. While his peers continued to prophesise the imminent failure of this invasive technology, the middle-aged Ustad decided to undergo training in CAD/CAM use. "At Obeetee, I had access to computers and the new software,” he recounts. “My seniors encouraged me to learn and I did it, realising this was the only way to stay relevant in the industry!" Shamsheer Ustad’s innate talent and colour sense helped him to adapt to it to an extent, but it was not easy. “Not being educated, initially I was at sea with the computer, there was just so much it could do that I don’t know. The only way to learn was to break down the tasks into small steps and focus only on the functions that I needed for my work,” he says. This is how he later taught his students. “Once I had learnt to switch on the computer and the software, in many ways the rest of my practice remained the same. It was not very difficult to use the stylus to draw the patterns I had earlier made with my paint brushes! The support and appreciation I received gave me motivation to then learn to use other softwares as well. Eventually I could even draw intricate designs simply using CorelDraw with a mouse and mouse pad!” he says proudly. It was a period of intense learning and practice for Shamsheer Ustad. “I realised the shift was much more than simply replacing the paint brush with the stylus. It suddenly became so easy to create several colour combinations using the same design on the computer. And one could replicate motifs so quickly with the click of a mouse! In fact, soon we had to introduce slight aberrations in our computer aided designs to mimic the human hand..." Around that time, his sons were growing up. "Of course I wanted them to learn to paint because that was the family tradition!" he says. But the canny father ensured they learnt to use CAD/CAM too. “When I started teaching them and other young boys to work on the CAD/CAM, I used the same strategy that had worked with me. I taught them to focus only on the functions they needed to operate the program. Once they learnt that, all they had to do was capitalise on their innate drawing skills and replace their paintbrush with the stylus!”Today he says carpet companies are hiring talent from the textile designing sector who have had formal training in CAD/CAM but little experience in hand painting designs and Naqshas. “Many of them develop beautiful, intricate designs but have no idea how these would look woven into a carpet! Whereas Naqsha makers who have learnt purely through observation and decades of practice, start seeing designs, paintings, photographs and indeed the world, as a web of intricately linked knots…” he says. “Perhaps the skill of painting Naqshas has made artists like me better equipped to work on CAD/CAM…”
The warp and weft of rug making
Weaver seated on the loom with the half finished carpet and naqsha visible. Pic Credit : Obeetee pvt ltd
Over the years, many Naqsha makers who did not adapt to CAD/CAM technology, have moved to other fields now; collateral damage as their industry modernised. “When I hand paint the occasional Naqsha today, memories of my father and grandfather painting come flooding back. But then I realise that if I had not moved with the times, I too would have fallen by the wayside because the demand for hand-painted naqshas is very low now," Shamsheer Ustad says. “Instead I feel satisfied knowing that not only did I stay relevant, I also trained many young people including my sons to adapt our traditional art to changing technology. In fact, it has taught me that however good you might be at your work -- there is always so much more to learn.”
He gets up to leave, saying he has an appointment that he just can not delay. As a measure of the respect he commands in his community for his role in training countless youth in Naqsha painting and then in using the CAD/CAM, he now has an important job post his retirement. He has to perform the azaan (call to prayer) at the local mosque every day. Not many traditional craftsmen have been able to migrate their skills to an entirely new medium as Shamsheer Ustad has done. Thanks to his years as a master trainer, he has altered the landscape of his community, where craft remains tightly intertwined with people’s daily lives and livelihoods. “When I look at my old painted Naqshas and when I see the boys I’ve trained creating designs using styluses on the computer -- it’s as if little has changed and a lot has changed at the same time,” he says. “I still believe that nothing can replace the skill of a manually held paint brush -- but I also swear by the ease of adapting designs on the CAD/CAM! At the end of the day, I now realise that the art I inherited from my father and his father before him has remained the same, only that now my sons and I have another medium in which we can express it.” He smoothens his spotless white kurta as he leaves, saying, “Oh and there’s one thing I’ve always strived for in my life and have also tried to teach my students -- humility. It is important to take pride in doing your work well. At the same time, all you have to do is look at nature to know that you will never be as good an artist as God. Look around you, look at this fallen Neem leaf. No human hand can exactly mimic its myriad shades, veins and the purity of its proportions! One must always be aware of this, no matter how well one wields the paint brush...” It is reminiscent of one of Kabir’s evocative couplets. Jhini jhini bini chadariya, Kaahe ka tana, kaahe ki bharani, Kaun taar se bini chadariya? “I have woven cotton into the warp and weft of this cloth. But how did God, the Master Weaver, make this finely woven fabric we call skin, that we wear all our lives? What is the warp? What is the weft? What fine thread does he use?”
'North South Project: A New Model of Design and Craft Collaborations in the Developing World' Patty Johnson 22nd August 2006 India International Center, New Delhi "North South Project: A new model of viable design and craft collaborations in the developing world" was realised over a two year period and resulted in a product launch at the International Contemporary Furniture Fair, New York City in May 2006. Called the North South Project because of reach across the global north-south axis, it was implemented in Guyana, South America and Botswana, Africa. The tenets and principles were the same: a collaborative effort involving small scale craft factories and indigenous producers in the creation and branding of new design products that used regional vocabularies in unexpected ways to reach high end markets."North South Project" received an ICFF Editors Award for Craftsmanship and was included in Newsweek's "Design Dozen" for 2006. Product oriented design and practice is being changed by new technologies, global marketing and the internationalisation of products and production. As the basis of manufacturing shifts in response to commercial forces, the role of the designer is becoming increasingly strategic. Design practitioners need to be able to think about the identity of products and their cultural backgrounds, issues underpinned by the need for innovation, and, economic, sustainable and ethical thinking. As the rapid pace of globalisation changes the role of the designer, the means of production and the market itself, at an ever-increasing rate, new approaches must be undertaken. "North South Project" is a design program that over a period of two years focussed on the creation of partnerships with manufacturers, indigenous communities and crafts organisations in South America and Africa to create market-ready contemporary design objects. As one of the key connections between the factory floor and the market, designers have a pivotal role to play in the real futuristic world we live in, where everything is indeed made by hand. It is now time for designers to assert that responsibility. Each generation of industrial designers raises a particular issue to the forefront. In the 80's it was universal design. In the 90's it was sustainable design. I believe that the shame of exploitative manufacturing is what this generation has to face. The developing world is one of the next design frontiers, producing goods that fuse quality with creativity beyond just low cost. For a long time, design in these places has been relegated to handicrafts and regional products. But now, with the coincident movement toward more handcrafted, high quality products in the home, this region's expertise is being tapped for mid- to high-end products, as many brands grapple with the quality and creativity gap that exist with much of the manufacturing in Asia. In part, the intention of North South Project is to act as advocate for creative communities and to ensure that the nature of product development is a sustainable process that can extend beyond the length of the project timescale. At its core, North South Project suggests that designers look beyond the individualism of Western consumer philosophies that currently drive design practise to include investigations of craft production and indigenous artefact in developing countries and to be explicit about those partners and makers. The project aspires to create a human centred and partnership based model of design collaboration that produces sophisticated hybrid products that are launched in high end markets. Implicit in this investigation is the idea that design practitioners must expand their focus to include strategic development and through this begin to redefine the designer's role in a contemporary context. The research and the implementation specific to the product lines and market launch of this project show that a new model of viable design and craft collaborations in the developing world is possible and that these findings can have a broader relevance for sustainable design practise. The cultural position of design remains an intense and contradictory matter but one that is successfully played out through a very wide variety of methodologies. There are many positions for design in contemporary culture. Quality and innovation have a whole bundle of sources: designers need to be alert and knowledgeable, and there has to be an awareness of design and making as a positive engine for change in the larger context of contemporary social concerns. A broader critical approach is needed in order to avoid the often inward and self referential spiral that is the most prominent danger for design as a field of knowledge. Much of the current discourse around design in the Europe and North America revolves around the growing anxiety of the loss of the manufacturing sector to Asia and the need for design to gain relevance through new approaches. Object-focussed design, whether from the craft studio or the design industry, seems less and less sustainable from a global perspective. North South Project chooses an approach that posits an ideal that can incorporate this ongoing dialogue in the North and that allows Southern producers and communities to translate designs with their own unique skills and regional materials to produce sophisticated hybrids. The luxury of individuality is still the key for Northern markets; it is just that the individuality is not an imposition of the designer. It has become more inclusive and works for a broad range of partners. Certainly it takes the empowerment of producer communities as a given. Dutch craft designer Hella Jongerius and the Campana Brothers in Brazil explore similar areas and their work demonstrates a lively vitality that balances craft and mass production while addressing cultural diversity. The Campana Brothers centre their production for Edra and other high end manufacturers in Brazil. They look for the spaces between traditional products and experimental products often utilising the waste materials from factories in poor regions of the country. Their work is grounded in the physical world, as contrasted with the technological world, and is tied to a place and its manufacturing traditions making it more specifically representative of the people who make it. This is an ideal for a broader contemporary design practise. If the artisan furniture and craft products of the developing world are to be valued properly and create sustainable livelihoods in those places, their design must realistically reflect and communicate the labour and skills of the producers who make them. The aim is to avoid the branch plant mentality of multinationals that plagues Southeast Asia, and other places where craft skills have been degraded, and offer instead high end design products that are suited to the skills, technologies and histories of these places. In this context, the designer's role is expanded to include the development of new creative strategies, the creation of appropriate research protocols and the building of infrastructures, in addition to, the traditional knowledge base of craft and design practise. Large scale projects are some of the clearest examples of the exploitation of the South by the North in the name of development. Projects such as gold mining, bauxite quarrying and the export of raw timbers in Guyana, and, diamond mining in Botswana are often jointly funded by Northern countries and their Southern hosts. The benefits of existing projects flow mainly to the North in the form of contracts for heavy equipment, specialised materials and technical expertise. The main beneficiaries in Guyana and Botswana are too often highly placed local elite of officials and business people. The effect on local people can be to create poverty. Poor people are displaced from their land, natural resources are spoiled or sold for one-time profit, local access is denied to those natural resources, people's existing systems of knowledge are devalued or eliminated and their ability to sustain a self-provisioning lifestyle is curtailed, often with no compensation or replacement by alternative sources of income. No community is more affected by this situation than the indigenous Wai Wai. The Wai Wai live in the far south of Guyana at the headwaters of the Essequibo River near the borders of Brazil and Surinam. Traditionally considered master weavers they are an extremely artistic community that makes beautiful baskets and many other objects including pottery, woven combs, bone flutes, bows and arrows, blowguns, beaded aprons and necklaces. There are only two hundred Wai Wai in Guyana and their existence is threatened by concession logging and government policy. The Wai Wai weavers are intuitive and intelligent about their techniques and materials and the aim of this component of the project was to work with their traditional forms and patterns to create new objects of high value and utility for Northern markets while retaining the meaning of those objects for the Southern makers. Their remote village, Gunns, is only accessible by prop plane and short wave radio. Their inaccessibility, coupled with a lack of infrastructure and protocols, presented some difficulty in working with them. I am also amazed at the efficiency of the grass roots networks that stand in for infrastructure and protocols in the developing world and this project is successful in no small part due to these informal relationships. In general, as a designer, you are at the mercy of the craftsman—in a good way. Mostly this relationship produces wonderful results, and at an amazingly quick pace. And handmade production does allow you to make things that are still impossible for machines; the variations and imperfections give life to details, and can add a (literal) human touch to minimal designs. Craft producers and manufacturers in Guyana and Botswana are confronted with numerous challenges. One of the major needs and constraints faced by these manufacturers and communities relates to adequacy of infrastructure and access to international markets. For example, the poor availability of standardised and properly dried timber in Guyana and the lack of complementary industries like metal fabricators and plastics manufacturers in Botswana, as well as government support for business development, contribute to the difficulty in securing and creating new networks and distribution channels. Working in a resource-poor setting requires a great deal of flexibility and demands the development of new skills. Above all, a culture of quality must be encouraged. Expectations must be readjusted and the long sustainable approach must be taken. It won't be a one-month project; it will be a two, three or five year project. And the designer has some responsibility not only for the design and production of these objects from a variety of manufacturers, but also for getting these products to international markets. The design strategy was developed (slowly) out of an analysis of theory, field research and the application of design process. The approach is human centred and emphasises sustainable and collaborative design practise using local resources, appropriate technology and socially aware production. The North South Project hypothesised that it is possible to develop a flexible design methodology which allows for the assessment and evaluation of differing situations. Designers are in a unique position to move between cultures and to facilitate an exchange of information. A lack of information about market demands and benchmarks was the most common obstacle cited by crafts producers on this project. The inadvisability of taking a risk which necessitated an excess of capital and resources was also acknowledged. By linking local materials and local techniques with knowledge of the export market, appropriate design and sophisticated hybrids can be created. Design input from the producers derives from their knowledge of skill, process and cultural design sources. While emphasising locally rooted initiatives and developing culturally sensitive, sustainable objects, the importance of broader connections with global economies and the need for access to other markets is addressed. Through this process of collaborative decision-making and design development, new creative directions are possible. The designer, by acting as a receptive information gatherer is able to engage as a design instigator. In the course of a project of this scale many partners, facilitators and collaborators are needed. Each of these agencies, manufacturers and communities will have different expectations and demands of the project. The designer in the role of instigator/coordinator is the figure that provides information on the course of the activities and as such must have as reasonable an understanding as possible of the constantly changing views and demands of each of these groups. It is the spaces created between the common ground and the differing positions of the stakeholders that is the area in which the contemporary designer should be working. Cross-disciplinary knowledge of opposing interests like government policy, agency mandates, social concerns and the needs of manufacturers and producers is necessary to keep the spaces open enough to work in. Each of these contributors is an important component in the success of the project and the designer must make sure that each is informed enough to have confidence in the outcome without sacrificing the creative skill that is the designer's contribution and area of expertise.
At the centre of this equation is the need for building economic capacity for the producers through design and, for the designer, the opportunity for creative development of a different order. If this is kept at the forefront of the program of activities, it is often necessary for the designer to become an advocate not only for the completion of the product lines and dissemination into international markets, but for design itself. In Guyana and Botswana, like in North America, design is seen in contradictory ways and the role of design is sometimes undervalued and sometimes overvalued. The designer must have a sense of these differing viewpoints and constantly work to achieve a middle ground in which to begin the work of design. All over the world, creative communities in non-industrialised countries continue to produce craft products drawing from their own cultures and craft traditions. Many of these artisans, like those in the Wai Wai community, are living at a subsistence level and trying to employ their skills in an attempt to support their families and their villages. While internationally, $100 million (USD) is currently traded in craft products each year, for many of these makers, access to markets in industrialised countries is often difficult to attain. However, market connections can be improved through information the designer brings to the producers. Consumers in wealthy, post-industrialised countries are seeking the feeling of a continued link with traditional cultures and the value of goods made by people. On the other hand, the rise in ethical consumerism means that these same consumers demand accountability; they are not willing to take part in exploitive relationships between poor producers and distributors, exporters or retailers. They want to be certain that their money is reaching the people who make the goods. In addition to a lack of information about market demands and trends in affluent markets as a major obstacle to product development, the producer groups clearly cited economic hardship and the social costs of a "trial and error" method of design development. There are a range of market-led design decisions which must be made in order to define what objects will be produced. Above all, the designer provides information with which the producers can differentiate their goods from other products in the North American and European markets. There is no point in artisans and craft production factories competing with mass produced goods. They can instead compete on the strengths of the product, by focussing on the upper end of the market through high quality materials, detailing, production and design. Scale of production is another important factor in product development and design; the product must be situated within a market which is suitable to the producers' abilities. Labour intensive craft products can be expensive to produce and so the final product must be priced accordingly. A pricing structure has to be established which gives the producers a fair return for their work yet also accommodates the needs of wholesalers, importers and retailers. By looking at what is already available, where market gaps appear and what is flooding the market, the designer is carrying out an analysis to match materials, skills and techniques to an appropriate product, price point and market niche. The majority of the funding for the project went to the cost of the booth space and the promotional materials. By Northern standards the budget for promotional tools was not that large and decisions were centred on the best way to achieve the greatest reach. A tool kit of a comprehensive website, postcards, letterhead and business cards were developed. The website is the central component and there were a number of reasons for this. The internet is a communications tool which has potential for creating direct connections between producers in the South and buyers in the North. With the spread of Internet use for catalogue shopping and direct speciality shopping, it seems a natural extension to look at the Internet as a potential branding tool for these products. In addition the design and printing of catalogues is financially out of the reach of most of the producers in developing countries and the Internet, even though unregulated, can provide a cost-effective, broad dissemination of products. The North South Project website is both a product showcase and a case study of the project as it was implemented. This tone is intentional and the purpose is to both offer product and, at the same time, to clearly explain the narrative and brand the methodology of the project. Now having had a little time since May to review the results of this course of work, I can definitely say that the outcome reflects my continuing interest in the interchange between research and design and commerce and culture as well as my belief in the importance of sustainable design practise. And I think that it is possible for indigenous communities and craft factories in developing countries to produce sophisticated hybrid design products appropriate for Northern markets. This can be done in a collaborative and sustainable way. Flexibility of approach is absolutely necessary, and the designer must be willing to occupy a space typified by the constant flux of the societies in which she works. My experience designing for these manufacturers and creative communities was one of the most enriching of my life and profoundly changed the way I think about design (and was a challenging and constant process of the re-evaluation of my own shortcomings and views). I learned that people-centered design has a middle component, living between ethnography and interface. Hand manufacturing is the reality in much of the world, and designers, sitting at their desks sending off PDFs to unknown destinations, may be a modern paradigm, but ultimately a hollow one. I would encourage designers to go and visit where their products are made, and, especially, with the people who make them."Three of the most important issues which face the global community as we enter the new century are unemployment, the exploitation of labour and the environment. If the great thinkers and motivators of the Arts and Crafts movement were still with us, these are the issues they would focus on. So should we." Paul Greenhalgh "The Progress of Captain Ludd" |
(April, 2007 Update) Every year at Budget time the handloom industry waits to see if its importance in providing productive, low-investment employment in rural areas will be rewarded by the government of the day. Every year it is deeply disappointed that its potential is not recognized through policy measures and budgetary allocations. In 2005 there was a flurry of activity in the PMO and the Planning Commission, a Steering Committee was formed in the Planning Commission and was asked to give recommendations for policy on handlooms for the 11th Plan period. I was part of that Committee and this is a summary of the recommendations we drafted:
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After the recommendations were drawn up and submitted to the PMO nothing further was heard. Unlike the draft Education Policy which some years ago was offered for public discussion and comment, no draft handloom policy has been circulated. Though there have been stringent criticisms from the field and from academics on the working of the Cluster Development scheme, and repeated requests that other existing schemes be evaluated and modified where necessary, the Finance Minister’s Budget speech this year states that ‘an additional 100-150 clusters will be taken up in 2007-08’ and ‘the 12 schemes which are now implemented will be grouped into 5 schemes in the Eleventh Plan period’. In other words, there is nothing new, all is as before, and there is total disregard of dissatisfaction at the grassroots. Though the Steering Committee had in 2005 itself recommended a budgetary allocation of Rs 800 crores, the allocation in 2007 is only Rs 321 crores, and even this meagre allocation is spent according to the pre-ordained schemes of the Office of the Commissioner, Handlooms in Delhi, rather than on making handlooms sustainable. | ![]() |
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This cannot be the way to move towards inclusive growth. To achieve inclusive growth, to address the shocking figures of child malnutrition in rural areas, we need large-scale and fast-paced expansion of economic activity that can provide large scale viable livelihoods producing marketable goods without disturbing the social fabric; without accelerating the migration from rural to urban areas. There is a finite quantity of financial resources that can be invested in this process. So we need to build on the resources that exist, such as the features of the handloom industry: existing or easily acquired skills, inexpensive infrastructure and low capital costs, and support these resources with developmental funding. Even at its present low ebb the industry employs 6.5 million families in weaving alone, besides an equal number in warping, sizing, dyeing and tool-making. It produces a vast array of textiles of unique character and individuality, with tremendous marketability in both domestic and foreign markets. It is an area of expertise where everything that is needed for production is available within the country, so the export realization is 100%, unlike many mechanized industries that depend heavily on imported equipment or raw material. The handloom industry needs the support that all industries expect from the Government, of high-quality research and training institutions and infrastructure. It needs specific marketing, systems development, product placement and market exploration during its growth and take-off phase. With a modicum of support where it counts, the industry can easily double and triple in size in both output and employment. |
What is employment? Is it only unskilled daily labour like drought relief programs, building roads and earthen dams - that flow away every year or digging holes to plant trees that die in percentage of the high eighties. 22 years ago as a part of a volunteer program distributing food aid and simultaneously campaigning for afforestation on community lands in rural Udaipur district of Rajasthan, I as a urban metro youngster experienced the caste system and the culture of corruption the state had ingrained in every individual.This was before the much reviled LPG age (Liberalisation - Privatisation- Globalisation). The upper castes were not easy with walling/enclosing public land to keep away sheep/goat/cow herds as that would stop their slow ingress into "public" land belonging to the panchayat or state forest preserves into their private domain. And the contractor who was carrying on public works for small dam building or digging holes for tree planting, besides keeping 15 people for every 20 listed, also used much less cement . When I asked the local villagers that why don't they protest against shoddy work, they said that it's in our interest to build a dam that flows away in the first rain, so every year we get work! So we had a whole culture of subsidy that made everyone happy. .No one denies that in the last 20 years there have been umpteen successes like Ralegaon Siddi, Tarun Bharat Sangh, Timbaktu, and many others where local communities have regained independence and sustainability .but most of these have had strong NGO's or leadership. They have managed to leverage local, national and international funds, skills, talents and cooperation. How does one "replicate" this across geographies, differing caste and landholding systems. NREGA is a dream act based on very successful local movements and programs tried in some states and regions. But NREGA is about 100 days of unskilled labour from landless workers and marginal farmers (below one hectare/2.5 acres). As Mihir Shah said in a talk at the India International Centre that marginal and small farmers need support to create bunds/watershed collection earthworks in their own lands, so private work on private land should be included in NREGA. Firstly it's a great idea, and though Nikhil Dey and Aruna Roy critique the recent 5 acre limit saying that it takes away funds from the seriously compromised landless, they don't realise that acreage is meaningless in drought conditions. .Most suicides are not by agricultural labour but by small and marginal farmers who have collateral to take loans. What is the meaningful employment you will provide in rural India unless there is a strong movement to build rural infrastructure, farming, poultry, dairy and small industry and handloom and handicrafts. This insistence at only looking at labour without ever looking at a long term plan to create a rural India which will forever not need handouts is a very state welfarist way of looking at systems which need to be actually independent of the governing big state and big private manipulators. There is no economic, ecological sustainability built into the model. Culturally and civilisationally it will create an endless dependence on the babu and the neta (as well as the activist).This is not the dream Gandhi had nor is it about dignity of being. .We instead should be asking for a plan where rural entrepreneurs are supported, and I really mean the word, because farming is the most risky occupation with no windfall returns. Great crop low prices, no crop no prices, low crop great prices for middlemen..India has more than 80 million landholdings, more than 20 million retailers and probably 100 million hawkers, service providers like barbers and repairmen, and 20 million artisans. Our unit of organisation is tiny; we even have more companies listed on the BSE than NYSE. We are a country of micro entrepreneurs, self employed people. .Activists trained under Marxist thought will term it petty bourgeoisie or kulak, and that understanding of how India works will always elude the proletariat organiser and has continued to defy the Maoist revolutionary. The Gandhian has not recovered from the shock given by Nehruvian Socialism.In a really India sensitive plan we would have along with NREGA employee cards, NRSDA employer cards. Some part of the payment will be given by employer or self paid to himself. Imagine a weaver, he can subsidise his cheap towels by the 50 rupees he gets from the state and rest through his production. Similarly farmers who own upto a certain acres of land can be allowed a certain number of subsidised labour to work on his land, so he pays the wages partly. For community land projects the state can continue to pay in full. This way the shortage of agriculture labour during sowing and cutting seasons can be avoided by farmers who will not pay the full wage. .In my experience of rural India in the last 20 years, I realise that not more than 50% are directly dependent on land or agriculture in many area. .They provide a skilled service of repairing motors or tractors and vehicles, plumbing, electricians, carpenters, metalworkers or small retailers or halwais and chaiwallahs. They all will do better if we create a system of more income for all of rural India. .With piped water in many villages, we need an efficient water treatment system. With plastic and sachets we now have plastic waste outside every village. We need to think now of waste disposal and rural infrastructure maintenance. Its time we thought of how power is shared with not just the local bureaucracy but local political elite. Just like in big cities we have little idea of how funds are spent, but still big media is there to complain, but in rural India very few take on the sarpanch. So how can just the sarpanch be responsible for all funds and employment delivery, its like making a local czar or mafia. Like SHG's (Self Help Group's) were created for saving, one needs to support local SEG's (Self Employment Group's) who can take on projects and can be rated on delivery and efficiency. They can be Dalit majority or OBC majority; it's like creating a cooperative that does service delivery- wether of tree planting or bund making. It will train people at micro level to make small organisations for doing public projects. We have failed miserably to create skilled labour coops in cities that can take and manage building contracts. Such coops exist in USA too. .I am proposing a skilling and upgrading of millions of unskilled, unorganised Indians through NRSDA (National Rural Sustainable Development Act), in creating a network of employers, if the Public Sector wants to join in, by using these networks, more the merrier. .Let's build on how Indians work and organise, not how we have thought till now that they ought to work and organise. |
In a village somewhere between Bacchau and Bhuj, in Kacchh in Gujarat the village sarpanch cannot find people to register for the NREGA (National Rural Guarantee Act) program. He needs poor, unemployed citizens of India who want to avail of 100 days of manual labour and get paid Rs. 100/- a day. .You see Kacchh is an arid region with low rainfall but somehow everyone has some land. Since the canal from Narmada reached here the land prices have gone up ten fold. Not that much of the water from Narmada is reaching all farms, but huge numbers of industries have moved in, taking advantage of cheap land and water from the Narmada. We, that is Meeta and I, work in Kacchh with a hand-block printer who is a harijan/dalit. .Now how does a harijan/dalit land up doing block printing which is traditionally done in Dhamadka by only Muslim Khatris. .Our block printer's uncle started working as a boy with the Ajrakh printers and since he was smart, picked up the trade and skills which are hidden by every artisanal caste in India from every other caste. .So his uncle became a flourishing artisan and his whole extended family picked up the skills, while the uncle set up an NGO and a school to help educate poor children. Our block printer is a young man of 25, who has been to Dubai and Port of Spain on exhibitions. .A few years back he sold his motorcycle to buy some land when he realised land was a good investment. .Now he dreams of a second hand Maruti Gypsy which he will run on gas. So now to get back to the main story, of the sarpanch not finding people for NREGA. Our printer tells us that no one in his village wants to do NREGA work of pulling out bushes from road sides and cleaning old wells or digging holes. So the sarpanch goes home to home enlisting old people. Our printer's grandmother is between 80 and 90 years old and is a NREGA card holder. She refuses to spend the 700 rupees she gets a week on herself or her family. She tells the sarpanch to buy grain to be given to the birds! The sarpanch is not cutting into her wages and respectfully comes every week to give her the wages; after all she is donating it to charity and birdfeed! Our printer tells us another NREGA story from his father-in-law's village. .His father-in-law has been enlisted similarly in his village for NREGA by the sarpanch. Not only the father-in-law but many such senior citizens, and they all had decided to turn all this state money for building their village temple! I hear the temple has modern tiles and flooring! The Government of India might have decided not to put resources of NREGA into raw material but some citizens of India would rather build religious infrastructure! Meanwhile our young printer bought some printed scarves from a shop at some airport from Mumbai to Port of Spain. He just showed us the prints he was charmed by… they are the logos of Louis Vuitton, Coco Channel and Fendi hand block printed on 20 rupee cotton. Our printer couldn't understand why so many foreigners were laughing when they pass his stall in Crafts Museum in Pragati Maidan! He was surprised when he saw these brand websites on our laptop, and then exclaimed that from now on he would only print silk scarves with these logos! |